Email marketing is the main engine of success in the ever-changing realm of eCommerce.

According to recent Statista projections, 4.6 billion people will be global email users by 2025.

While Klaviyo is a popular choice due to its powerful features and deep eCommerce integrations, it’s not the only option. Many businesses explore Klaviyo alternatives to find tools that better fit their specific needs and budgets.

This guide looks at Klaviyo’s main alternatives, to help you select the best email marketing tool for your online business.

Top 9 Klaviyo alternatives

When discussing Klaviyo’s alternatives, we list the top nine competitors for you. Each platform has its own unique strengths and features, catering to various types and sizes of businesses.

1. Mailchimp

Among the most often used email marketing tools, Mailchimp is well-known for its simple design and extensive feature set. It fits a broad spectrum of companies, from startups to big corporations.

Key Features:

• Drag-and-Drop Email Builder: Create beautiful emails easily with a drag-and-drop interface.
• Marketing Automation: Automate email sequences depending on user behavior including welcome series, abandoned cart reminders, and more.
• Audience Segmentation: Sort your audience according to different criteria—behavior, demographics, purchase history, etc.
• A/B Testing: Test many email components—subject lines, content, send times—to maximize performance.
• Comprehensive Analytics: Detailed reporting on open rates, click-through rates, and other key metrics.
• Templates: View a large collection of customizable email templates here.

Pros and Cons

Pros	Cons
1. easy to use; 2. Extensive template library; 3. Free plan available; 4. Integration with numerous apps;	1. Pricing can be high for larger lists; 2. Limited customization options in lower-tier plans;

Mailchimp Pricing

• Free Plan: Up to 500 contacts
• Essentials: Starts at $9.99/month
• Standard: Starts at $14.99/month
• Premium: Starts at $299/month

Klaviyo vs Mailchimp: Which is the better option?

For eCommerce businesses, Klaviyo has more advanced segmentation and automation tools made just for them. It works well with many platforms, including Shopify, which gives you a lot of information and powerful marketing automation tools.

While Mailchimp is easier to use and cheaper for smaller lists, Klaviyo has more advanced features that are useful for eCommerce.

• For enterprise eCommerce businesses: Klaviyo is better.
• For small businesses and individuals: Mailchimp is a better and more affordable choice.

2. ActiveCampaign

Powerful email marketing and automation tool ActiveCampaign also has CRM and sales automation tools. Companies seeking sophisticated personalization and automation features will find it ideal.

Key Features

• Advanced Email Automation: Using a visual builder, design intricate automation processes including triggers, actions, and conditions.
• CRM Integration: Designed with built-in CRM to handle sales pipelines and consumer relationships,
• Sales Automation: Lead scoring, deal management, and follow-up chores among other sales processes can be automated.
• Detailed Segmentation: Sort your audience according to interaction, behavior, and demographic.
• Dynamic Content: Create customized email content depending on user behavior and data.
• Lead Scoring: Based on their interactions and degrees of involvement, score leaders.
• Integrations: Connect with over 250 applications including Salesforce, WooCommerce, and Shopify.

Pros and Cons

Pros	Cons
1. Powerful automation and segmentation; 2. Integrated CRM; 3. Comprehensive reporting; 4. Highly customizable;	1. Steeper learning curve; 2. Can be expensive for small businesses;

ActiveCampaign Pricing

• Lite: Starts at $9/month
• Plus: Starts at $49/month
• Professional: Starts at $149/month
• Enterprise: Custom pricing

Klaviyo vs ActiveCampaign: Which is the better option?

ActiveCampaign’s interface is relatively intuitive yet feature-rich, suitable for users needing advanced automation and CRM integration. Compared to Klaviyo, ActiveCampaign delves deeper into automation and CRM integration, offering more personalized marketing solutions.

• For businesses needing CRM and sales automation: ActiveCampaign is the better choice.
• For eCommerce businesses: Klaviyo offers more specialized tools and integrations.

3. HubSpot

HubSpot covers all aspects of inbound marketing, sales, and customer service. Integrating powerful email marketing tools with its CRM makes it a great choice for companies that want an all-in-one platform.

Key Features

• Email Marketing: Create, customize, and improve email campaigns.
• CRM Integration: HubSpot’s CRM is easily connected, which makes managing contacts easier.
• Market Automation: Set up automated processes for email marketing, nurturing leads, and interacting with customers.
• Pages and Forms: To get leads, make a custom landing page and form.
• Analytics and Reporting: Insights into many aspects of a campaign’s success, like traffic, leads, and sales.
• Social Media Management: Track and manage your social media activities.
• SEO Tools: Take advantage of SEO tools to make your website and content better for search engines.
• Sales and Service Tools: Comprehensive tools for sales and customer service.

Pros and Cons

Pros	Cons
1. Integrated CRM 2. Extensive marketing and sales tools 3. User-friendly interface 4. Comprehensive analytics	1. Higher cost for advanced features 2. Complexity can be overwhelming for small businesses

HubSpot Pricing

• Free Plan: Includes basic CRM and email marketing tools
• Starter: Starts at $50/month
• Professional: Starts at $800/month
• Enterprise: Starts at $3,200/month

Klaviyo vs HubSpot: Which is the better option?

For companies looking for a complete platform, HubSpot is perfect since it provides a whole range of marketing, sales, and service tools.

Klaviyo specializes in advanced email marketing and eCommerce integrations, offering online stores especially deeper insights and strong automation.

• For businesses needing a wide range of marketing and CRM tools: HubSpot is the better choice.
• For eCommerce businesses focused on email marketing and automation: Klaviyo is the better option.

4. Sendinblue (Brevo)

All-in-one marketing tool SendinBlue provides email, SMS, and automation tools. It is known for its affordability and user-friendly interface..

Key Features

• Email and SMS Marketing: Send SMS and email campaigns on one platform.
• Marketing Automation: Based on user behavior and triggers, design automated email, SMS, and other channel systems.
• Transactional Emails: Send receipts, order confirmations, and other transactional emails.
• Landing Pages: Create and personalize landing pages to record leads.
• CRM: Basic CRM tools will help you to organize and segment your contacts.
• Segmentation: Segment contacts depending on behavior, involvement, and demographics.
• A/B Testing: Test different versions of your emails to see what works best.

Pros and Cons

Pros	Cons
1. Affordable pricing 2. Easy to use 3. Strong automation features 4. Comprehensive support for SMS marketing	1. Limited email design options 2. Some advanced features are only available in higher-tier plans

Sendinblue Pricing

• Free Plan: Up to 300 emails/day
• Lite: Starts at $25/month
• Premium: Starts at $65/month
• Enterprise: Custom pricing

Klaviyo vs SendinBlu: Which is the better option?

SendinBlue is known for its affordability and the inclusion of SMS marketing, making it a versatile option for small to medium-sized businesses. Klaviyo, on the other hand, offers more advanced eCommerce features and detailed analytics, which are crucial for businesses heavily focused on online sales.

• For businesses on a budget needing email and SMS marketing: SendinBlue is better.
• For eCommerce-focused businesses needing advanced analytics: Klaviyo is superior.

5. Drip

Drip is an e-commerce-focused email marketing platform with extensive automation and personalization capabilities. It works perfectly with eCommerce platforms such as Shopify and Magento.

Key features:

• Advanced Segmentation: Categorize your audience based on their behavior, purchasing history, and involvement.
• Personalized Email Marketing: Send your readers personalized material based on their activities and preferences.
• Automation Workflows: Create complicated automation workflows using a visual builder.
• E-commerce Integrations: We integrate seamlessly with Shopify, WooCommerce, Magento, and other eCommerce systems.
• Detailed Analytics: In-depth analytics and reports allow you to track the performance of your efforts.
• A/B Testing: To improve performance, test different email elements.
• Lead Scoring: Lead scoring involves rating leads based on their engagement and likelihood to purchase.
• CRM Integration: Use popular CRMs to manage your customer connections.

Pros and Cons

Pros	Cons
1. Powerful automation 2. Deep eCommerce integrations 3. Personalization capabilities 4. User-friendly interface	1. Higher pricing for smaller lists 2. Can be complex for beginners

Drip Pricing

• Starts at $39/month for up to 2,500 subscribers

Klaviyo vs Drip: Which is the better option?

Klaviyo and Drip are both focused on eCommerce marketing. More sophisticated eCommerce integrations and deeper analytics are provided by Klaviyo. Online retailers might consider Drip because of its robust automation and user-friendly interface.

• For businesses needing deep eCommerce analytics and integrations: Klaviyo is superior.
• For those valuing ease of use and powerful automation: Drip is a great choice.

6. ConvertKit

In particular, ConvertKit is intended for creators of online courses, podcasters, and bloggers. It is popular for its user-friendly interface and provides email marketing automation that is both straightforward and effective.

Key Features

• Email Automation: Set up automated email sequences with an intuitive visual builder.
• Tagging subscribers: Send targeted emails by tagging them based on their behavior and interactions.
• Landing Pages and Forms: Customize landing pages and forms to expand your subscriber base.
• Visual Automation Builder: Create intricate workflows visually to streamline your marketing initiatives.
• Broadcast Emails: Sending one-time email broadcasts to your entire list or specific segments.
• Commerce Features: Directly sell digital products and subscriptions through ConvertKit.
• Performance Analytics: Employ detailed reports to monitor the effectiveness of your email campaigns.

Pros and Cons

Pros	Cons
1. Easy to use 2. Focused on creators 3. Powerful automation 4. Excellent customer support	1. Limited features for eCommerce 2. Higher pricing for advanced features

ConvertKit Pricing

• Free Plan: Up to 1,000 subscribers
• Creator: Starts at $9/month
• Creator Pro: Starts at $25/month

Klaviyo vs ConvertKit: Which is the better option?

ConvertKit is tailored for content creators, offering simplicity and ease of use. Klaviyo provides more advanced eCommerce features and detailed analytics, making it better suited for online retailers.

• For content creators like bloggers and podcasters: ConvertKit is better.
• For eCommerce businesses: Klaviyo offers more robust features.

7. GetResponse

GetResponse is a comprehensive marketing platform that provides a diverse array of tools, such as email marketing, webinars, landing pages, and marketing automation. It is recognized for its user-friendly interface and comprehensive feature set.

Key Features

• Email Marketing: Utilize a responsive design and drag-and-drop editor to generate and transmit professional-looking emails.
• Marketing Automation: Advanced automation workflows for personalized consumer journeys.
• Webinars: A comprehensive webinar solution for the organization and execution of online events.
• Landing Pages: Development and optimization of landing pages through A/B testing and conversion monitoring.
• CRM: Fundamental CRM capabilities for the tracking and management of consumer interactions.
• List Management: Advanced options for list segmentation and labeling.
• Analytics and Reporting: Comprehensive reports on the efficacy of emails, subscriber behavior, and return on investment.
• E-commerce Tools: Capabilities for the generation of product recommendation emails and the recovery of abandoned carts.

Pros and Cons

Pros	Cons
1. Comprehensive feature set 2. Easy to use interface 3. Strong webinar integration 4. Affordable pricing for the features offered	1. Limited advanced segmentation compared to some competitors 2. Some features are only available in higher-tier plans

GetResponse Pricing

• Basic: Starts at $15/month
• Plus: Starts at $49/month
• Professional: Starts at $99/month
• Max: Custom pricing

Klaviyo vs GetResponse: Which is the better option?

Klaviyo provides more advanced eCommerce integrations and analytics, making it better for online retailers who need detailed insights and automation.

GetResponse, on the other hand, offers a broader range of marketing tools, including webinars and landing pages, making it a more versatile choice for businesses looking for an all-in-one marketing solution.

• For all-in-one marketing needs: GetResponse is better.
• For eCommerce businesses: Klaviyo is more robust.

8. Campaign Monitor

Campaign Monitor offers straightforward email marketing solutions with a strong focus on beautifully customizable email templates. It provides powerful segmentation and automation features, making it a popular choice for businesses focused on design and simplicity.

Key Features

• Drag-and-Drop Email Builder: Intuitive editor with pre-designed templates and customization options.
• Customizable Templates: A wide range of professionally designed templates that can be customized to match brand aesthetics.
• Advanced Segmentation: Create highly targeted campaigns with detailed segmentation based on subscriber behavior and demographics.
• Marketing Automation: Build automated customer journeys with triggers based on user actions.
• Analytics and Reporting: In-depth analytics on email performance, engagement, and campaign ROI.
• A/B Testing: Test different versions of emails to optimize performance.
• List Management: Tools for managing subscriber lists, including import/export options and list segmentation.
• Integrations: Integrates with popular CRM, eCommerce, and marketing tools.

Pros and Cons

Pros	Cons
1. Easy to use interface 2. Attractive and customizable templates 3. Powerful segmentation capabilities 4. Good customer support	1. Higher cost for advanced features 2. Limited integrations compared to some competitors

Campaign Monitor Pricing

• Basic: Starts at $9/month
• Unlimited: Starts at $29/month
• Premier: Starts at $149/month

Klaviyo vs Campaign Monitor: Which is the better option?

Campaign Monitor is ideal for businesses that prioritize email design and simplicity. It is user-friendly and offers attractive templates.

Klaviyo, however, excels in advanced eCommerce features and integrations, making it a better choice for online retailers who need detailed analytics and powerful automation.

• For design and simplicity: Campaign Monitor excels, providing attractive templates and a user-friendly interface.
• For eCommerce insights: Klaviyo is superior, offering advanced analytics and deep eCommerce integrations.

9. AWeber

AWeber is a long-established email marketing service known for its reliability and excellent customer support. It offers a range of features including automation, segmentation, and detailed analytics, catering primarily to small businesses and entrepreneurs.

Key Features:

• Drag-and-Drop Email Builder: Create visually appealing emails with an easy-to-use editor.
• Automation Workflows: Set up automated email sequences to nurture leads and engage customers.
• Subscriber Segmentation: Segment your audience based on behavior, preferences, and other criteria.
• Detailed Analytics: Track email performance, open rates, click-through rates, and more.
• A/B Testing: Optimize your campaigns by testing different versions of your emails.
• List Management: Advanced tools for managing and segmenting subscriber lists.
• Integrations: Connect with various third-party tools and platforms, including CRM and eCommerce solutions.
• Customer Support: Renowned for its excellent support and educational resources.

Pros and Cons

Pros	Cons
1. Reliable and stable platform 2. Excellent customer support 3. Easy to use for beginners 4. Comprehensive educational resources	1. Limited advanced features compared to some competitorsfor eCommerce 2. Less suitable for large enterprises

AWeber Pricing

• Free Plan: Up to 500 subscribers
• Pro Plan: Starts at $19.99/month

Klaviyo vs AWeber: Which is the better option?

AWeber is ideal for small businesses and beginners due to its ease of use and excellent support.

Klaviyo provides more advanced features and deeper integrations with eCommerce platforms, making it more suitable for businesses looking to scale and optimize their email marketing efforts.

• For small businesses and beginners: AWeber is better.
• For scaling and optimization: Klaviyo is better.

What’s Next?

Exploring Klaviyo alternatives is essential for finding the perfect fit for your eCommerce business. From Mailchimp to ActiveCampaign, every platform has special advantages to meet various needs.

Online retailers find Klaviyo a great choice because of its strong eCommerce tools and thorough statistics. Combining Klaviyo with the suite of apps from Channelwill elevate your marketing initiatives.

When integrated with Channelwill’s suite of apps, such as Parcel Panel Order Tracking, Loloyal Loyalty Programs, and Trustoo.io Product Reviews, you can achieve unparalleled efficiency and customer engagement.

Channelwill enhances Klaviyo by offering comprehensive tracking, superior customer support tools, and effective loyalty programs. This synergy helps businesses not only increase conversions and customer satisfaction but also create a seamless and powerful eCommerce ecosystem.