Would you like to boost your Shopify store’s performance and increase customer engagement? Well, you probably already know that personalized marketing can significantly impact your sales since it helps target the right audience with the right message.

Mailchimp is arguably the most popular app for email and SMS marketing on Shopify.

Mailchimp is a robust tool for merchants looking to automate their marketing campaigns and

boost customer retention. While it may require some setup, its powerful features and AI-driven insights make it a valuable investment.

Merchants praise how the app helps to streamline marketing efforts and improve revenue. Attention should be paid to the Mailchimp integration with other apps, as it can sometimes influence the performance of your campaigns.

Also, you should pay attention to the fact that Mailchimp supports sending targeted promotions and follow-up messages via SMS, not just email campaigns. This feature was designed by the Mailchimp team to help you reach your customers through multiple channels.