Mailchimp: Email & SMS
Mailchimp is a marketing automation app for eCommerce stores. It enables personalized email and SMS campaigns, ideal for businesses looking to enhance customer engagement. Pricing starts from a free plan, which includes syncing Shopify data, email/SMS templates, and support for up to 500 email contacts and 300 SMS credits.
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Why Choose Mailchimp?
Would you like to boost your Shopify store’s performance and increase customer engagement? Well, you probably already know that personalized marketing can significantly impact your sales since it helps target the right audience with the right message.
Mailchimp is arguably the most popular app for email and SMS marketing on Shopify.
Mailchimp is a robust tool for merchants looking to automate their marketing campaigns and
boost customer retention. While it may require some setup, its powerful features and AI-driven insights make it a valuable investment.
Merchants praise how the app helps to streamline marketing efforts and improve revenue. Attention should be paid to the Mailchimp integration with other apps, as it can sometimes influence the performance of your campaigns.
Also, you should pay attention to the fact that Mailchimp supports sending targeted promotions and follow-up messages via SMS, not just email campaigns. This feature was designed by the Mailchimp team to help you reach your customers through multiple channels.
Pros & Cons
Mailchimp Pricing
And what’s even better? The app offers a free plan that includes basic features like Email, Marketing CRM, and Social posting. So if you’re just starting your business, Mailchimp is the practical choice.
With premium plans, you’ll get more advanced features: email templates, A/B testing, customer journey builder, and more. You can try them out for free with the trial included in the Essentials and Standard plans.
Essentials ($13 / month) allows for up to 50,000 contacts. The price increases along with the increase in the contact limit.
Standard ($20 / month) works with up to 100,000 contacts and includes additional features like send time optimization and behavioral targeting.
Premium ($350 / month) is designed for businesses with higher needs, offering unlimited contacts, advanced segmentation, and dedicated phone support.
If you have even higher requirements, you can reach out to Mailchimp for other pricing options.
Add Mailchimp to your Shopify store
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