For your marketing plan, how exactly can Klaviyo integrations make a difference?
Imagine effortlessly connecting your eCommerce store with more than 350 other tools; Klaviyo provides just that. Like having a superpower for your data, drawing insights from all around will enable you to create more focused, successful campaigns.
Industry analysts platform TechCrunch commends Klaviyo for its ability to combine data across platforms, increasing engagement and driving conversion.
Let’s delve further and see exactly how these integrations might change your marketing strategy so that every client interaction is more personal and powerful.
Advantages of Integrating with ParcelPanel
When you integrate Klaviyo with ParcelPanel, you gain numerous advantages that enhance the efficiency and intelligence of your e-commerce operations.
Real-time order status information
The integration between Klaviyo and ParcelPanel makes sure that order and shipping data are always in sync. This lets you quickly see the status of a customer’s order, information about shipping, and estimated delivery times. This improves communication and customer service.
Personalize marketing and automated outreach
Klaviyo lets you make very targeted marketing campaigns by using real-time data on orders and logistics. Customize your marketing based on where a customer is in the buying process, the status of their order, or their past transactions to increase conversion rates and customer satisfaction.
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Optimize inventory management
When you combine order data with information about logistics, you can better manage your inventory and predict demand. Klaviyo’s integration features let you see real-time information about product flow and sales trends, which helps you keep the right amount of inventory on hand, cut costs, and avoid running out of stock.
Enhance post-purchase experience
Giving customers real-time order tracking and personalized communications makes them feel more in control and satisfied. Customers can see the status of their orders and see when their products will be delivered. This makes shopping more enjoyable and makes them more loyal to the brand.
Through these built-in benefits, Klaviyo’s partnership with ParcelPanel goes beyond a simple technical link and becomes a key way to improve your business’s operational efficiency and customer relationship management.
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How to integrate Parcel Panel with Klaviyo
First, use one of the two integration methods to link ParcelPanel and Klaviyo: either from the Klaviyo admin dashboard or directly from the ParcelPanel admin interface (direct integration is recommended).
After integration, order and shipping information can be instantly synchronized in real time between these platforms.
Once this connection is made, you can use Klaviyo’s robust features to build customized campaigns and automation flows. Utilize ParcelPanel’s real-time insights, such as order statuses and shipping updates, to customize your marketing campaigns.
Method 1. Integrate from ParcelPanel admin (Recommended)
Step 1：
Go to ParcelPanel admin → Integration → find Klaviyo → click Connect button
Step 2
Log in to your Klaviyo account and complete the authorization
Method 2: Integrate from Klaviyo admin
Step 1：
Go to ParcelPanel admin → Integration tab → API Key section → copy the ParcelPanel API Key
Step 2：
Go to Klaviyo admin → Integrations → click Add integration button → find and click Parcel Panel
Step 3：
Click Add app button → paste the ParcelPanel API Key and Connect → Allow
Congratulations, you connect ParcelPanel & Klaviyo successfully now.
By utilizing personalized campaigns and flows, you can deliver targeted messages at every stage of the customer journey.
From purchase confirmation to delivery notifications, you are fostering stronger customer relationships and maximizing the effectiveness of your e-commerce operations.
In your ParcelPanel admin
In your Klaviyo admin
There will also be a new metric called ParcelPanel Event, you can check the details from this example we sent you.
Create personalized campaigns & flows
Step 1:
Go to Klaviyo admin → Click Create Flow button → Create from Scratch → Your metrics → select ParcelPanel → ParcelPanel Event → Add Trigger filters
Step 2:
Configure the Trigger by your needs, ParcelPanel Events are coming with shipment status updates for each shipment, which are powerful segmentation triggers for Klaviyo Flow
Note:
1. It’s case-sensitive.
2. The current supported status: Info received, In transit, Out for delivery, Delivered, Exception, Failed attempt, Expired.
| Status | Description |
|---|---|
| Info received | The carrier received a shipping request and is about to pick up the shipment |
| In transit | The shipment is on the way |
| Out for delivery | The shipment has arrived at the local point and is about to be delivered |
| Delivered | The shipment has been delivered |
| Exception | The shipment might have been sent back to the sender, damaged, or lost |
| Failed attempt | The carrier attempted to deliver the shipment but failed |
| Expired | No tracking details updated for 30 days for express service or 60 days for postal service |
For example: I want to create a workflow that automatically sends an email when my shipment was delivered.
Step 3:
Configure the Actions by your needs
Available Property
| Property name | Template tag | Example |
|---|---|---|
| shipment_status | {{ event.shipment_status }} | Delivered |
| tracking_link | {{ event.tracking_link }} | https://yourstorename.com/apps/parcelpanel?nums=92055901755477000271990251 |
| expected_delivery_date | {{ event.expected_delivery_date }} | Nov 09, 2020 – Nov 19, 2020 |
| tracking_number | {{ event.tracking_number }} | 92055901755477000271990251 |
| carrier_name | {{ event.carrier_name }} | USPS |
| carrier_contact | {{ event.carrier_contact }} | 1-800-275-8777 |
| last_check_point | {{ event.last_check_point }} | Arrived at USPS Regional Facility, SEMINOLE-ORLANDO FL DISTRIBUTION CENTER |
| last_checkpoint_time | {{ event.last_checkpoint_time }} | 2020-11-16 00:50 |
| transit_time | {{ event.transit_time }} | 5 |
| residence_time | {{ event.residence_time }} | 3 |
| order_number | {{ event.order_number }} | #1234 |
| order_created_at | {{ event.order_created_at }} | 2020-10-30 11:36:23 |
| product_name | {{ event.product_name }} | Test product |
| customer_email | {{ event.customer_email }} | [email protected] |
| customer_phone | {{ event.customer_phone }} | +1 234 567 8900 |
| first_name | {{ event.first_name }} | Tom |
| last_name | {{ event.last_name }} | Alix |
| fulfillment_created_at | {{ event.fulfillment_created_at }} | 2020-11-11 09:58:07 |
| shipping_country | {{ event.shipping_country }} | Canada |
| shipping_province | {{ event.shipping_province }} | Ontario |
| shipping_city | {{ event.shipping_city }} | Ottawa |
| shipping_address1 | {{ event.shipping_address1 }} | 151 O’Connor Street |
| shipping_address2 | {{ event.shipping_address2 }} | Null |
| shipping_zip | {{ event.shipping_zip }} | K2P 2L8 |
Addition
In addition to the basic information about the order, the LineItems field contains an array of information about each line item in the order. You can reference this data for building templates, branching logic based on package contents, and so on. This is stored in a 0-indexed array, so you can easily access an individual item or loop over it to get the entire contents.
| Property name | Template tag | Example |
|---|---|---|
| product_name | {{ event.lineitems.0.product_name }} | Test product 1 |
| quantity | {{ event.lineitems.0.quantity }} | 1 |
| variant_image | {{ event.lineitems.0.variant_image }} | https://shopify.com/path/to/image-variant.jpg |
| price | {{ event.lineitems.0.price }} | 24.96 |
| variant_name | {{ event.lineitems.0.variant_name }} | Test product 1 – Black / L |
| sku | {{ event.lineitems.0.sku }} | 12345678-black-l |
| handle | {{ event.lineitems.0.handle }} | test-product-1 |
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What’s Next?
This integration allows you to use Klaviyo’s powerful tools to create customized marketing campaigns and automation flows in addition to enabling real-time synchronization of order and shipping data for improved operational efficiency.
If you decide to integrate ParcelPanel with Klaviyo, we offer committed customer service to make sure the integration goes well for you and quickly fixes any problems that may come up.
FAQs About Klaviyo Integration
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