For your marketing plan, how exactly can Klaviyo integrations make a difference?

Imagine effortlessly connecting your eCommerce store with more than 350 other tools; Klaviyo provides just that. Like having a superpower for your data, drawing insights from all around will enable you to create more focused, successful campaigns.

Industry analysts platform TechCrunch commends Klaviyo for its ability to combine data across platforms, increasing engagement and driving conversion.

Let’s delve further and see exactly how these integrations might change your marketing strategy so that every client interaction is more personal and powerful.

Advantages of Integrating with ParcelPanel

When you integrate Klaviyo with ParcelPanel, you gain numerous advantages that enhance the efficiency and intelligence of your e-commerce operations.

Real-time order status information

The integration between Klaviyo and ParcelPanel makes sure that order and shipping data are always in sync. This lets you quickly see the status of a customer’s order, information about shipping, and estimated delivery times. This improves communication and customer service.

Personalize marketing and automated outreach

Klaviyo lets you make very targeted marketing campaigns by using real-time data on orders and logistics. Customize your marketing based on where a customer is in the buying process, the status of their order, or their past transactions to increase conversion rates and customer satisfaction.

Optimize inventory management

When you combine order data with information about logistics, you can better manage your inventory and predict demand. Klaviyo’s integration features let you see real-time information about product flow and sales trends, which helps you keep the right amount of inventory on hand, cut costs, and avoid running out of stock.

Enhance post-purchase experience

Giving customers real-time order tracking and personalized communications makes them feel more in control and satisfied. Customers can see the status of their orders and see when their products will be delivered. This makes shopping more enjoyable and makes them more loyal to the brand.

Through these built-in benefits, Klaviyo’s partnership with ParcelPanel goes beyond a simple technical link and becomes a key way to improve your business’s operational efficiency and customer relationship management.

How to integrate Parcel Panel with Klaviyo

First, use one of the two integration methods to link ParcelPanel and Klaviyo: either from the Klaviyo admin dashboard or directly from the ParcelPanel admin interface (direct integration is recommended).

After integration, order and shipping information can be instantly synchronized in real time between these platforms.

Once this connection is made, you can use Klaviyo’s robust features to build customized campaigns and automation flows. Utilize ParcelPanel’s real-time insights, such as order statuses and shipping updates, to customize your marketing campaigns.

Method 1. Integrate from ParcelPanel admin (Recommended)

Step 1：

Go to ParcelPanel admin → Integration → find Klaviyo → click Connect button

Step 2

Log in to your Klaviyo account and complete the authorization

Method 2: Integrate from Klaviyo admin

Step 1：

Go to ParcelPanel admin → Integration tab → API Key section → copy the ParcelPanel API Key

Step 2：

Go to Klaviyo admin → Integrations → click Add integration button → find and click Parcel Panel

Step 3：

Click Add app button → paste the ParcelPanel API Key and Connect → Allow

Congratulations, you connect ParcelPanel & Klaviyo successfully now.

By utilizing personalized campaigns and flows, you can deliver targeted messages at every stage of the customer journey.

From purchase confirmation to delivery notifications, you are fostering stronger customer relationships and maximizing the effectiveness of your e-commerce operations.

In your ParcelPanel admin

In your Klaviyo admin

There will also be a new metric called ParcelPanel Event, you can check the details from this example we sent you.

Create personalized campaigns & flows

Step 1:

Go to Klaviyo admin → Click Create Flow button → Create from Scratch → Your metrics → select ParcelPanel → ParcelPanel Event → Add Trigger filters

Step 2:

Configure the Trigger by your needs, ParcelPanel Events are coming with shipment status updates for each shipment, which are powerful segmentation triggers for Klaviyo Flow

Note:

1. It’s case-sensitive.

2. The current supported status: Info received, In transit, Out for delivery, Delivered, Exception, Failed attempt, Expired.

Status	Description
Info received	The carrier received a shipping request and is about to pick up the shipment
In transit	The shipment is on the way
Out for delivery	The shipment has arrived at the local point and is about to be delivered
Delivered	The shipment has been delivered
Exception	The shipment might have been sent back to the sender, damaged, or lost
Failed attempt	The carrier attempted to deliver the shipment but failed
Expired	No tracking details updated for 30 days for express service or 60 days for postal service

For example: I want to create a workflow that automatically sends an email when my shipment was delivered.

Step 3:

Configure the Actions by your needs

Available Property

Property name	Template tag	Example
shipment_status	{{ event.shipment_status }}	Delivered
tracking_link	{{ event.tracking_link }}	https://yourstorename.com/apps/parcelpanel?nums=92055901755477000271990251
expected_delivery_date	{{ event.expected_delivery_date }}	Nov 09, 2020 – Nov 19, 2020
tracking_number	{{ event.tracking_number }}	92055901755477000271990251
carrier_name	{{ event.carrier_name }}	USPS
carrier_contact	{{ event.carrier_contact }}	1-800-275-8777
last_check_point	{{ event.last_check_point }}	Arrived at USPS Regional Facility, SEMINOLE-ORLANDO FL DISTRIBUTION CENTER
last_checkpoint_time	{{ event.last_checkpoint_time }}	2020-11-16 00:50
transit_time	{{ event.transit_time }}	5
residence_time	{{ event.residence_time }}	3
order_number	{{ event.order_number }}	#1234
order_created_at	{{ event.order_created_at }}	2020-10-30 11:36:23
product_name	{{ event.product_name }}	Test product
customer_email	{{ event.customer_email }}	[email protected]
customer_phone	{{ event.customer_phone }}	+1 234 567 8900
first_name	{{ event.first_name }}	Tom
last_name	{{ event.last_name }}	Alix
fulfillment_created_at	{{ event.fulfillment_created_at }}	2020-11-11 09:58:07
shipping_country	{{ event.shipping_country }}	Canada
shipping_province	{{ event.shipping_province }}	Ontario
shipping_city	{{ event.shipping_city }}	Ottawa
shipping_address1	{{ event.shipping_address1 }}	151 O’Connor Street
shipping_address2	{{ event.shipping_address2 }}	Null
shipping_zip	{{ event.shipping_zip }}	K2P 2L8

Addition
In addition to the basic information about the order, the LineItems field contains an array of information about each line item in the order. You can reference this data for building templates, branching logic based on package contents, and so on. This is stored in a 0-indexed array, so you can easily access an individual item or loop over it to get the entire contents.

Property name	Template tag	Example
product_name	{{ event.lineitems.0.product_name }}	Test product 1
quantity	{{ event.lineitems.0.quantity }}	1
variant_image	{{ event.lineitems.0.variant_image }}	https://shopify.com/path/to/image-variant.jpg
price	{{ event.lineitems.0.price }}	24.96
variant_name	{{ event.lineitems.0.variant_name }}	Test product 1 – Black / L
sku	{{ event.lineitems.0.sku }}	12345678-black-l
handle	{{ event.lineitems.0.handle }}	test-product-1

What’s Next?

This integration allows you to use Klaviyo’s powerful tools to create customized marketing campaigns and automation flows in addition to enabling real-time synchronization of order and shipping data for improved operational efficiency.

If you decide to integrate ParcelPanel with Klaviyo, we offer committed customer service to make sure the integration goes well for you and quickly fixes any problems that may come up.