Email marketing is changing quickly, so choosing an effective automation tool is essential to the success of your business.

Leading the industry in innovation, Klaviyo keeps up with the needs of the market. This page explores the most recent reviews of Klaviyo in 2024, looking at its improved features, user comments, and contrasts with other leading tools.

We aim to help you decide if Klaviyo is the best choice for your marketing requirements by providing a thorough analysis.

New Features and Upgrades for Klaviyo 2024

To improve the functionality and user experience of its email marketing automation solutions, Klaviyo released several new features and enhancements in 2024. Here are thorough explanations of several significant updates:

1. Improved visualization and data analytics

To help users better understand consumer behavior and market trends, Klaviyo launched its “Advanced Analytics Suite” in 2024. This allowed users to optimize marketing campaigns and increase return on investment.

The following functions are included in the “Advanced Analytics Suite”:

Real-time data streams: It gives consumers access to up-to-date market data instantly.
Customized Dashboards: Users can design unique dashboards that show data in the most appropriate ways.
Predictive analytics: Forecasts customer behavior and sales trends using machine learning.

The table below defines the predictive analytics fields shown in the screenshot above. Note that, CLV stands for Customer Lifetime Value.

Field	Definition	Example Value from Screenshot
Historic CLV	The total value of all previous orders an individual has made, taking into account any refunds and returns.	$401
Predicted CLV	A prediction of how much money a particular customer will spend in the next year.	$99
Total CLV	The sum of historic CLV and predicted CLV.	$500
Churn Risk Prediction	The probability of a customer churning is based on their number and frequency of orders. Each time the customer makes an order, their churn probability goes down (green), but as time elapses between orders, the churn probability increases (red), with a medium churn risk represented in yellow.	21%
Average Time Between Orders	The average number of days between each of a customer’s orders.	75 days
Predicted Gender	Predicted gender is also a part of Klaviyo’s predictive analytics features, however, this will not show in a customer profile.	N/A

2. Personalized Recommendations Driven by AI

The recently added “Smart Send” feature uses AI to optimize the timing and content of emails:

Personalized Content Generation: Utilizing the user’s past actions as a basis, this system automatically produces pertinent content.
Optimized Send Times: AI determines when users are most likely to open emails and modify send times by those predictions.

3. Enhanced Automation Procedure

More adaptable options for marketing automation are provided by the new “Flow Builder”:

Conditional Logic Branches: Construct dynamic marketing campaigns in response to user behavior.
Interactive Visual Workflow System: Workflow configuration and management are made easier by an easy-to-use drag-and-drop interface.

4. Improved Interaction Across Channels

The “Omni-channel Integration” improves mobile device and social media connections:

Social Media Integration: Facilitates the direct sharing and monitoring of marketing initiatives on social media.
Push alerts for apps and SMS: Increases reach with push notifications for apps and SMS.

5. Increased Security and Privacy

Klaviyo has enhanced its security protocols in reaction to modifications in data protection regulations.

Data encryption: It protects data by utilizing cutting-edge encryption technologies.
Access Control: Secure data access is ensured by comprehensive permission settings.

Pros and Cons of Klaviyo

When analyzing user reviews and feedback for Klaviyo in 2024, consider the following aspects in detail:

We collect and analyze feedback from Klaviyo users across various industries and business sizes, and insights can be gained about user reception to new features and their impact on daily operations.

Positive reviews

• Highly Customizable Marketing Automation: Users generally praise Klaviyo’s enhanced personalized marketing automation capabilities, especially the AI-driven content recommendations and optimized timing, which have helped increase customer engagement and conversion rates.
• Data Analysis Capabilities: Business users are particularly satisfied with the newly introduced Advanced Analytics Suite, emphasizing how it helps them better interpret market data and devise more targeted marketing strategies.

Negative reviews

• Complexity of Use: Some users report that although the new Flow Builder is powerful, it has a steep initial learning curve that requires time to adapt.
• Cost Concerns: Some small and medium-sized business users express concerns about price increases following upgrades, especially with the introduction of more advanced features.

Klaviyo pricing

The Klaviyo 2024 pricing structure is flexible and scalable, designed to accommodate the requirements of companies of all sizes.

With options ranging from customizable enterprise solutions to a free plan for startups, Klaviyo makes sure that any business can find a plan that fits their growth trajectory.

The pricing of Klaviyo in 2024 is made to accommodate a range of business needs and sizes.

A free plan is available for up to 250 contacts on the service. Paid email plans begin at $20 per month for 251–500 subscribers and go up gradually in price depending on the number of subscribers, reaching $1,955 per month for 150,000 subscribers.

Starting at a slightly higher rate is the Email and SMS plan, which includes extra SMS/MMS credits. Essential features like advanced analytics and A/B testing are included with all plans.

Businesses can pay for SMS services on a per-use basis with Klaviyo thanks to its credit system, which increases flexibility.

Larger businesses can take advantage of scalable solutions to meet their unique requirements.

Klaviyo reviews from the leading platforms

TrustRadius

TrustRadius is a platform where verified users review software and business tools. It emphasizes in-depth reviews and detailed feedback from professionals.

• Rating: 8.7/10
• Total Reviews: 164
• 5-star Reviews: 92
• 1-star Reviews: 4

Shopify App Store

Shopify App Store is the official app marketplace for Shopify, featuring apps that integrate with the e-commerce platform. Reviews here are from merchants using the apps to enhance their online stores.

• Rating: 4.3/5
• Total Reviews: 2370
• 5-star Reviews: 1871
• 1-star Reviews: 308

G2

G2 is a peer-to-peer review site focusing on business software and services. It provides a wide range of user reviews and ratings, helping businesses make informed decisions about software purchases.

• Rating: 4.6 out of 5 stars
• Number of Reviews: 1,324
• 5-Star Reviews: 1,000
• 1-Star Reviews: 20

Capterra

Capterra is a trusted source for software reviews, helping businesses make informed decisions. Klaviyo’s high rating on Capterra reflects strong user satisfaction, particularly with its email segmentation and automation features.

• Rating: 4.6 out of 5 stars
• Number of Reviews: 432
• 5-Star Reviews: 306
• 1-Star Reviews: 1

Trustpilot

Trustpilot is a well-known review platform that collects customer feedback for businesses worldwide.

• Rating: 3.9 out of 5 stars
• Number of Reviews: 456
• 5-Star Reviews: 245
• 1-Star Reviews: 45

Klaviyo alternatives

For email and SMS marketing, Klaviyo is a great tool, but Klaviyo’s expenses can quickly mount up as your company grows, putting pressure on your finances.

Secondly, the Klaviyo interface may be a little confusing and difficult for some users to use.

Third, based on your unique requirements, you may require features (such as sophisticated CRM capabilities) that Klaviyo either lacks or performs poorly.

Last but not least, different customer service providers offer different services, so you may want to choose one that offers more reliable and timely support.

Examining substitutes can assist you in locating a device that better suits your requirements, is less expensive, and offers the necessary assistance.

What’s Next?

The potent email and SMS marketing tools, A/B testing, and thorough analytics that Klaviyo offers are highlighted in its 2024 reviews as offering businesses of all sizes substantial value.

Users gain the most when the benefits are integrated with Channelwill, a top platform for eCommerce post-purchase and marketing solutions.

Serving more than 300,000 Shopify merchants, including companies like DJI and Unilever, Channelwill makes use of Klaviyo’s features to improve marketing campaigns via order tracking, returns, reviews, loyalty, SEO, and referrals.

With better post-purchase experiences that increase conversions and foster customer loyalty, this seamless integration aids brands in developing intelligent online stores.

Try Klaviyo and Channelwill together to enhance your marketing strategies and accelerate business growth.