How to Add Reviews to Shopify: Increase Conversion Rates

Customer reviews are like direct heart-to-heart conversations with other buyers, revealing why they picked the product and their genuine thoughts about it after use. Nobody doubts the power of authentic product reviews in increasing conversion rates—they build trust and remove the friction of potential customers.

Here at Channelwill, we’ve helped over 30K Shopify merchants effectively increase their Shopify product reviews with our review app. This article distills what we’ve learned in the past.

By reading it, you’ll know why adding customer reviews is vital and how to add reviews to Shopify. In addition, we will discuss how to use customer feedback to drive sales and improve your products or services.

6 Reasons Why You Should Add Reviews to Shopify

Before we move on to how to add reviews to Shopify, you may still not believe in the power of reviews or underestimate the benefits of product reviews. So, let’s get straight to them.

1. Boost Sales

Increasing Shopify product reviews is one of the key strategies to boost sales. In most cases, the more positive reviews a product has, the more popular it is. This is evidenced by Power Reviews, 94% of respondents agree that ratings and reviews impact their purchase decisions.

Customer reviews not only determine if potential buyers will buy something or not but also reflect a product’s virtues and exceptional customer service. When potential customers are new to a product, authentic and positive reviews can greatly decrease their purchase hesitation. 

2. Increase Customer Trust

For Shopify merchants, positive reviews represent the number of happy customers you’ve got. Negative reviews can harm your business, but if all you get are 5-star reviews, people may still doubt you.

The key is to be transparent and showcase authentic customer reviews, whether positive or negative.

According to a study by BrightLocal, 82% of consumers read online reviews for local businesses. What’s more, the average consumer reads 10 reviews before decision-making.

These cumulative star ratings and reviews significantly impact consumer choice, and the sweet spot is between 4.75 and 4.99. In fact, products with more than 50 reviews can experience a 4.6% increase in conversion rates, as reported by Reevoo.

Customers gain confidence in products when they encounter positive reviews from fellow consumers, and if they’re okay with the points in the negative reviews, they’ll still make a purchase. These facts reinforce the importance of showcasing reviews on your Shopify store.

3. Improve Product Quality

Product reviews are indeed valuable feedback for merchants to consider improving their products. Through timely responding to customer reviews, Shopify store owners can quickly solve problems related to product faults while making necessary adjustments to product lines according to customers’ perceptions. Continually develop and refine the quality of products utilizing actual customer experiences. 

Product reviews are essential for strengthening product performance and customer satisfaction. They also help merchants understand market demands and preferences, improve product quality, and enhance market competitiveness.

4. Enhance SEO Efforts

Genuine customer reviews significantly contribute to enhancing a website’s SEO performance. According to a study by Moz, online reviews account for about 10% of how search engines rank results. These reviews are rich in user feedback with specific details and key terms of the product, which is crucial for search engines. This is because in-depth descriptions and words can greatly enhance the relevance of a product page to search results.

Proactively collecting and displaying customer reviews on your store’s product page can boost product page SEO, gradually increasing the visibility of your online store. Encouraging customers to leave reviews on a third-party platform can also increase off-page SEO and referrals.

5. Facilitate Decision-Making

Product reviews are user generated content that influences potential customers’ purchasing decisions in your Shopify store. They provide detailed insights and firsthand experiences from real customers, which help potential buyers understand the product better.

This valuable information allows customers to make well-informed decisions, reducing the likelihood of buyer’s remorse and minimizing product returns.

6. Build a Community

Product reviews are a communication channel between customers in your Shopify store and an important means to create and strengthen the user community. By sharing their opinions and experiences on the store page, customers enhance the store’s activity level and visibility. This interaction shows the brand’s attitude towards valuing consumers’ perceptions and strengthens its relationship with them. 

By doing this, Shopify merchants can cultivate a loyal customer base and build a strong community to improve the quality of products and services.

How to Choose the Right Shopify Review App?

With that said, the review collection process can be long, and only 5 ~ 10% of customers leave a review (Ombea). To get the rest of the customers interested, consider using a Shopify review app to motivate customers and streamline review collection effectively.

Nevertheless, selecting the perfect Shopify product reviews app is like finding the right pair of shoes—there are so many options, and it can be quite the task to pick the right fit! But fear not. Here are some key factors to consider when choosing a Shopify review app:

1. Ease of Use: Look for a review app with a user-friendly interface that simplifies the review process for both you and your customers. The easier it is to use, the more likely customers will leave feedback.
2. Customization Options: Ensure the app offers customization features that allow you to match the review widgets with your store’s design and branding. This helps maintain a consistent look across your product pages.
3. Integration Capabilities: Choose a review app that seamlessly integrates with your existing Shopify store and other third-party apps you may be using. This ensures a smooth workflow and enhances the functionality of your store.
4. Automated Review Requests: Opt for an app that can automatically send follow-up emails or messages to customers, encouraging them to leave reviews. This feature can significantly increase the number of reviews you receive.
5. Multi-language Support: If your store caters to an international audience, select a product reviews app that supports multiple languages, making it easier for customers from different regions to leave reviews.
6. Photo and Video Review Support: Check if the app allows customers to upload photos and videos with their reviews. Such content-rich reviews can be more persuasive and engaging for potential buyers.
7. Analytics and Insights: An app that provides detailed analytics on product reviews can help you understand customer sentiments and improve your products and services accordingly.
8. Pricing and Value: Consider the app’s pricing structure and what features are included at each pricing tier. Ensure that the Shopp app provides good value for the cost and meets your specific needs.

By taking these factors into account, you can select a Shopify review app that enhances customer engagement, builds trust, and ultimately boosts sales for your online store.

7 Effective Ways to Encourage Customers to Leave Reviews

Encouraging customers to leave reviews is crucial for building trust and increasing sales on your Shopify store. Here are some strategies to get more reviews:

1. Make the Review Process Easy

Make it easy for customers to leave reviews by providing clear instructions and minimizing the steps required. Use a user-friendly review form or widgets that integrate seamlessly into your Shopify store, ensuring the process is straightforward and hassle-free.

2. Offer Incentives

Consider offering incentives such as discounts, coupons, or loyalty points to customers who leave reviews. This not only encourages them to share their feedback but also enhances their shopping experience, making them more likely to return.

3. Send Follow-Up Emails

After order delivery, send follow-up emails to customers thanking them for their purchase and gently reminding them to leave a review. Personalize these emails to make them feel valued, and include direct links to the review section of your product pages.

4. Highlight the Importance of Reviews

Educate your customers on the importance of their feedback. Let them know that their reviews help other potential buyers make informed decisions and assist you in improving your products and services.

5. Engage on Social Media

Leverage your social media platforms to encourage reviews. Share positive reviews you’ve received and invite your followers to leave their own. Engaging with your audience on social media can build a sense of community and motivate them to contribute their opinions.

6. Respond to Existing Reviews

Show customers that you value their feedback by actively responding to reviews. Whether positive or negative, acknowledging their opinions demonstrates that you care about their experience and are committed to providing exceptional customer service.

7. Feature Customer Reviews

Highlight customer reviews on your Shopify store’s homepage or product pages because it can motivate others to leave their feedback, knowing that their opinions will be showcased and appreciated.

By implementing these strategies, you can effectively encourage more customers to leave reviews, enhancing your Shopify store’s credibility and boosting sales.

How to Add Reviews to Your Shopify Store?

Adding Shopify product reviews is crucial to building trust with potential customers and enhancing your Shopify store’s credibility. Reviews provide valuable insights into your products and help new customers make informed purchasing decisions. To effectively incorporate reviews into your Shopify store, follow these simple steps to ensure a seamless integration that showcases genuine customer reviews and boosts sales.

Step 1: Log in to Shopify and Search 

First, sign into your Shopify account and click “Add Apps.” Then, click “Shopify App Store” at the bottom of the pop-up window to get redirected to the Shopify App Store.

Step 2: Find the Plugin in the Shopify App Store

Once in the Shopify App Store, you can start searching for the product reviews app you need. We recommend using Trustoo.io to facilitate adding customer reviews and managing them. Here are the primary benefits:

Multi-language support: The Trustoo plug-in offers several language options catering to customers from different linguistic backgrounds who wish for a better shopping experience. Particularly, it is important to attract and serve customers worldwide.

Simplified review management: This plugin facilitates the review management process by enabling merchants to handle reviews more intelligently, which saves time and improves efficiency.

Automatic review request function: Trustoo also contains an auto-send review request to assist merchants in getting more reviews from customers with ease. Such reviews can be very useful in increasing the credibility of your product and gaining new customers.

Supports detailed review content: It also enables customers to add photos and video reviews, thereby augmenting the detail level as well as enhancing the appeal of reviews.

Import product reviews from other platforms: Trustoo’s review feature allows for easy transfer of existing reviews to Shopify, preserving valuable customer feedback. Simply upload the formatted comment file and complete the simple import process in the control panel.

Step 3: Install the Trustoo plugin

Install the Trustoo.io. product review app in your Shopify store.

Step 4: Configure Trustoo Settings

Go to your Shopify admin and enter Trustoo’s homepage. The plugin’s simple functions are explained in the first part of achieving what you want.

Soliciting Reviews with Trustoo:  Use Trustoo’s proactive review request feature to encourage customers to leave feedback on your Shopify store, highlighting the simple steps to set up an automated message or email campaign.

Displaying Content-Rich Reviews: After adding the Trustoo review block to your Shopify product page template in the Shopify theme editor, you can see text, photo, and video reviews, which make your Shopify product pages more engaging and informative.

Customizing Review Display: Personalize the display of reviews to match your store design. Learn how to adjust the layout and aesthetic of reviews to maintain brand consistency on Shopify.

Managing Reviews with Ease: You can use Trustoo’s user-friendly control panel to manage and reply to reviews, emphasizing the process of obtaining and handling reviews.

Conclusion

This article covers so much information about how to add reviews to Shopify, including the important role of product reviews, how to solicit reviews, how to choose a Shopify review app, etc.

Using a robust Shopify product reviews app like Trustoo is essential for building trust, increasing sales, and enhancing customer satisfaction and reliability.

Don’t wait–take action now! Follow these straightforward strategies to propel your business to new heights!