Klaviyo Pricing: The Complete Guide in 2024

What are some ways to increase marketing effectiveness without going over budget?

The pricing structure of Klaviyo is designed to grow with your company. It begins with a free plan that is perfect for small businesses and scales up to meet your needs.

Klaviyo’s tiered pricing structure provides affordable options for companies of all sizes, enabling them to access potent marketing tools without going over budget, according to a 2021 review by Capterra.

Let’s discuss how Klaviyo’s flexible pricing plan fits your company’s growth stages and effectively advances your marketing goals.

Klaviyo Pricing Model

Klaviyo’s pricing model revolves around two key factors: the number of contacts and the volume of emails sent, both of which directly influence your monthly cost structure.

1. Pricing Based on Number of Contacts

With Klaviyo, you can send and manage up to 500 emails and 250 contacts during the free trial period. Paid plans, which start at $20 per month, allow you to send 1,000 emails and manage up to 500 contacts.

Larger scales, like managing more than 5,000 contacts and sending more than 10,000 emails, require higher tier pricing.

2. Impact of Email Volume on Pricing

Beyond the free email quota in the basic plan, sending more than 1,000 emails will cost an extra $20. For greater sending quotas and better pricing benefits, you will therefore need to upgrade to higher-tier plans as your email volume increases.

Different Klaviyo Pricing

Let’s dive deeper into Klaviyo’s pricing structure by highlighting the unique features and benefits provided in each tier, making it easier to see how each plan can specifically cater to different business needs.

1. Klaviyo Free Plan

The Klaviyo Free Plan is intended for people running small-scale campaigns or for those who are new to email marketing. Without requiring a payment, it provides a risk-free introduction to Klaviyo’s effective marketing tools.

Key Features of Klaviyo’s Free Plan

1. Email Sends

You can send up to 500 emails a month with this plan. This lets users talk to their audience, but only on a small scale, which works well for small lists or messages that don’t happen very often.

2. SMS/MMS Credits

People who sign up get 150 SMS/MMS credits that they can use to text customers. This feature is great for businesses that want to reach customers directly on their phones with ads, alerts, or new information.

3. Email Support

Support by email for the first 60 days is part of the plan. Users can set up their campaigns, fix problems, and learn how to use different features effectively during this initial support period.

4. Access to Core Tools

Klaviyo’s core tools are available to users, such as the ability to segment, create and send email campaigns, and use sign-up forms. You need these tools to build an email list, divide audiences into groups based on their behaviors or preferences, and make marketing campaigns that get results.

5. Integration Capabilities

With the Free Plan, you can connect to other platforms, like Shopify for e-commerce. With this integration, it’s easier to sync customer data and use it to make more targeted marketing plans.

6. Analytics and Reporting

Even in the free version, Klaviyo gives users basic analytics and reporting tools that help them see how well their email and SMS campaigns are doing.

This information is very important for figuring out how to engage audiences and make future campaigns more effective.

Best for:

• Startup Businesses: New businesses that are just beginning to build their customer base and want to explore email marketing without a financial commitment.
• Testing Platform Capabilities: Businesses that are considering Klaviyo as their main marketing tool and wish to test its features and usability before investing in a more robust plan.
• Limited Marketing Needs: Small ventures or side projects that require only minimal email and SMS outreach and can operate within the limits of the Free Plan.

Limitations:

• Scale and Growth: As businesses grow and their marketing needs become more complex, they might find the send limits and support constraints of the Free Plan too restrictive.
• Limited Support: After the initial 60 days, the lack of ongoing support could be a challenge for users who are not yet familiar with digital marketing tools.

The Free Plan from Klaviyo is a great place to start for people who want to try email and SMS marketing.

It gives businesses a taste of what Klaviyo can do before they decide to pay for a subscription to help them grow. It gives them access to basic tools and features without any upfront costs.

2. Email Marketing Essentials plan

Klaviyo’s Email Marketing Essentials plan is designed to help growing companies that need a solid base for their email marketing strategies but don’t want to spend a lot of money.

This plan works best for small to medium-sized businesses that want to step up their marketing and connect with more customers.

Pricing Details:

• Monthly Cost: The Email Marketing Essentials plan costs $45 every month.
• Active Profiles: This plan supports between 1,001 and 1,500 active profiles, so it can grow with your subscriber list.
• Email Sends: People who sign up can send up to 15,000 emails a month. This volume is enough for businesses to keep in touch with customers regularly through things like newsletters, advertising campaigns, and personalized messages.

Key Features:

• Mobile Push Notifications: This feature is part of the plan and lets businesses send alerts directly to customers’ phones. This makes relevant marketing messages or promotions more visible and immediate.
• Support: Comprehensive support is available via email and chat, so users can get help immediately when needed. This dual-support approach is necessary to quickly and effectively fix problems, prevent downtime, and improve the overall user experience.

Benefits of the Plan:

• Cost-Effectiveness: With a monthly price of $45 only, this plan makes professional email marketing tools available to businesses on a budget.
• Scalability: The option to include up to 1,500 profiles and 15,000 emails per month strikes a good balance between price and features, letting you grow without having to switch to a more expensive plan right away.
• Enhanced Engagement: Businesses can reach customers where they are most active by using mobile push notifications to boost their engagement strategies.

Email Marketing Essentials is a great way for businesses to use Klaviyo’s powerful marketing automation and analytics tools without spending much money.

3. Combined Email and SMS Marketing Pricing

Businesses can manage and improve their marketing strategies in one place with Klaviyo’s service that combines email and SMS marketing.

When you use Klaviyo for both email and SMS marketing, you can get the following prices:

Email Marketing

The following email marketing features are usually available with Klaviyo at a price of $60 per month:

• Number of Contacts: About 1,500 to 2,000 contacts are covered by this price.
• Monthly Email Sends: You can send as many campaigns, newsletters, and automated emails to your contact list as you need with this plan because it usually includes unlimited monthly email sends.

SMS Marketing

A $60-a-month plan would come with email marketing and a set number of SMS credits:

• SMS Credits: Based on how Klaviyo sets its prices, this budget should get you between 1,500 and 2,000 SMS credits.
• US SMS Messages: When you send an SMS message within the US, one credit is usually equal to one message.
• International SMS Messages: More than one credit may be needed for each international SMS message. The number of credits needed for international messages varies by country.

Included Features

When you pay this much, you’ll get access to Klaviyo’s most important features, which will help you run your email and SMS campaigns well:

• Advanced Segmentation: you can make campaigns that are more relevant to your customers based on their behavior, demographics, and other factors.
• Automated Workflows: Create automated email and text message workflows to keep in touch with customers, recover carts that were left empty, and nurture leads.
• Real-time Analytics: Use full analytics and reporting tools to keep an eye on how your campaigns are doing.
• E-commerce Integrations: Easily connect to Shopify, WooCommerce, BigCommerce, and other platforms.
• Customer Support: Use of Klaviyo’s help materials, like help files, discussion boards, and email assistance.

Optimize Your $60 Budget

To get the most out of the $60 a month you spend on Klaviyo:

• Balance Email and SMS Use: Use both channels in a smart way to keep your audience interested. For instance, send emails for regular updates and text messages (SMS) for important or urgent messages.
• Leverage Automation: Set up your workflows to be automated so that people are always engaged at the right time and without having to do anything by hand.
• Analyze and Optimize: Look at how well your campaign is doing on a regular basis to see what works best for your audience and make changes to your strategies based on what you find.

Klaviyo’s powerful combined email and SMS marketing platform can help you build strong customer relationships, drive engagement, and boost conversions if you know how to spend your $60 budget wisely.

Overage Charges for Exceeding Plan Limits

1. Email Marketing Overage

If you go over the number of contacts or emails that your $60/month plan lets you send:

• Additional Contacts: Klaviyo charges you for each new contact you add to your list that isn’t included in your plan. Usually, the cost of each extra contact goes up as the number of contacts goes up.
• Additional Email Sends: You will be charged for extra email sends if you go over your plan’s limit, though most plans let you send as many emails as you want. It costs a different amount for each extra send, but usually, a small fee is charged for every thousand emails sent.

2. SMS Marketing Overage

When it comes to SMS marketing, if you use more SMS credits than your plan allows:

• Additional SMS Credits: You can buy more text message credits. How much it costs per SMS credit depends on how many you need. The price of each credit usually goes down as you buy more of them.
• US SMS Messages: Sending an extra SMS message within the US will use up one SMS credit.
• International SMS Messages: Each international message costs a different amount of credits, which is determined by the country.

Example of Overage Costs

• Email Overage: If you add 500 more contacts to a plan that already has 1,500, you will be charged for those 500 extra contacts. If you have more than 1,000 contacts, you will be charged an extra $5.
• SMS Overage: If you send 2,000 SMS messages and your plan only gives you 1,500 credits, you will need to buy another 500 credits. If it costs $0.02 per SMS credit, the extra cost would be $10.

Managing Overage Costs

Consider the following ways to avoid getting charged for things you didn’t expect:

• Monitor Usage: To stay within the limits of your plan, check your contact list size and message sends on a regular basis.
• Upgrade Plans: If you regularly go over the limits of your current plan, it might be cheaper to switch to a higher one.
• Optimize Campaigns: Make sure your campaigns are targeted and effective to get the most engagement without sending too many emails that aren’t needed.

Klaviyo’s overage billing can help you keep track of your marketing budget and make sure you’re getting the most out of your money.

4. Klaviyo SMS Pricing

Klaviyo SMS is not part of the email plans and profiles. To use Klaviyo to send texts, you need a separate SMS plan.

What makes the SMS plans different is the number of message credits you want to use each month.

Base SMS Pricing

Klaviyo charges different rates for each SMS message sent to a different country. Here is a common way to set prices:

• United States: Cost per SMS: Approximately $0.01 to $0.03 per message
• International: Prices vary by country, but are usually higher than US rates for messages sent within the US. Price varies by country and can be $0.03 to $0.10 or more per message.

Volume Discounts

When you buy more SMS credits at once, Klaviyo gives you a discount. It costs less per message if you buy more credits. This is an example of how the discount for buying in bulk might work:

• Up to 1,000 SMS Credits: $0.03 per credit
• 1,001 – 5,000 SMS Credits: $0.025 per credit
• 5,001 – 10,000 SMS Credits: $0.02 per credit
• 10,001+ SMS Credits: $0.015 per credit

MMS Messaging

Most of the time, multimedia messages (MMS) cost more credits than regular SMS messages:

• MMS in the United States: Cost per MMS: Approximately $0.03 to $0.05 per message
• International MMS: Costs vary significantly based on the destination country and the size of the multimedia content.

Overage Charges

You can buy more SMS credits at the normal rate for your volume tier if you use more than the credits that come with your plan. The extra fees are added to your monthly bill.

Managing SMS Costs

To effectively manage SMS costs, consider the following strategies:

• Pre-purchase Credits: Take advantage of volume discounts by purchasing larger quantities of SMS credits upfront.
• Segment Your Audience: Use Klaviyo’s segmentation tools to send targeted messages to specific groups, ensuring your credits are used efficiently.
• Monitor Usage: Regularly track your SMS usage to avoid unexpected overage charges and adjust your plan or campaigns accordingly.
• Optimize Messaging: Craft concise and impactful messages to maximize engagement and minimize the number of messages required.

Example Calculation

If you have a budget of $60 for SMS marketing and you are targeting US customers:

• At $0.02 per SMS credit: You can purchase approximately 3,000 SMS credits.
• For 1,000 SMS credits at $0.03 each and 2,000 SMS credits at $0.02 each:
  • 1,000 x $0.03 = $30
  • 2,000 x $0.02 = $40
  • Total = $70 (You might need to adjust your budget or purchase fewer credits.)

By understanding Klaviyo’s SMS pricing structure, you can plan and budget your marketing campaigns effectively, ensuring you get the best value for your investment.

5. Klaviyo Reviews Pricing

The Klaviyo Reviews function is only available for Shopify stores. You can collect, show, and manage your product reviews with this plan.

Klaviyo changes prices regularly based on how many orders your store gets every month. As an example, the chart below shows the first six price levels for Klaviyo reviews.

Features Included in Reviews

Regardless of the subscription tier, Klaviyo’s Reviews feature offers several key functionalities:

• Review Collection: Automatically request reviews from customers after purchase.
• Display Reviews: Showcase customer reviews on your website to build trust and credibility.
• Moderation Tools: Manage and moderate reviews to ensure quality and relevance.
• Customizable Widgets: Tailor the appearance of review widgets to match your brand.
• Analytics and Reporting: Gain insights into customer feedback and review performance.

Example of Combined Pricing

If you are on a plan with 1,000 contacts and an estimated cost of $30/month, you would have access to the Reviews feature along with other marketing tools within that plan. This means:

• Email and SMS Marketing: Covers your contact list and message sends.
• Reviews Feature: Included at no additional cost, allowing you to collect and display customer reviews.

Managing Costs

To ensure you are getting the best value:

• Monitor Contact List Size: Keep an eye on your contact list to stay within your plan limits.
• Utilize All Features: Leverage the Reviews feature along with other tools to maximize ROI.
• Upgrade When Necessary: Consider upgrading your plan as your business grows to accommodate a larger contact list and increased message sends.

By understanding the integrated nature of Klaviyo’s Reviews pricing, you can effectively plan and budget your overall marketing efforts, ensuring that you leverage all available features to enhance your customer engagement and satisfaction.

6. Klaviyo CDP Pricing

Klaviyo offers a Customer Data Platform (CDP) that provides businesses with advanced tools to collect, analyze, and leverage customer data for personalized marketing.

Pricing for Klaviyo’s CDP is typically integrated into the overall platform subscription, similar to its email and SMS marketing services.

Base Pricing

Klaviyo’s CDP features are included in the overall subscription plans, which are based on the number of contacts in your database and the volume of messages you send.

The cost varies depending on the size of your contact list and the level of usage.

Subscription Tiers

Klaviyo’s subscription plans include access to CDP functionalities along with email and SMS marketing tools. Here are the typical pricing tiers:

• Free Plan: Up to 250 contacts, including basic access to CDP features.
• Paid Plans: As your contact list grows, the cost increases accordingly. Examples include:
  • 500 Contacts: Approximately $20/month
  • 1,000 Contacts: Approximately $30/month
  • 10,000 Contacts: Approximately $150/month
  • 50,000 Contacts: Approximately $700/month

These plans include comprehensive CDP features, such as customer segmentation, data analysis, and personalized marketing capabilities.

CDP Features Included

Klaviyo’s CDP provides a range of powerful features designed to help you understand and engage your customers:

• Data Integration: Collect data from various sources, including e-commerce platforms, websites, and marketing campaigns.
• Customer Segmentation: Create detailed customer segments based on behavior, demographics, and purchase history.
• Behavioral Tracking: Track customer interactions and activities across different channels.
• Personalization: Use customer data to personalize marketing messages and campaigns.
• Analytics and Insights: Gain insights into customer behavior and campaign performance through advanced analytics.

Additional Costs

While the CDP features are included in the base subscription, additional costs may apply if you exceed the limits of your plan. This includes:

• Additional Contacts: Costs for extra contacts beyond your plan’s limit.
• Additional Email/SMS Sends: Charges for message sends that exceed your plan’s allowances.

Custom Plans

For larger businesses with extensive data and contact lists (over 100,000 contacts), Klaviyo offers custom plans. These plans provide tailored solutions, advanced features, and dedicated support.

Example of Combined Pricing

If you have a plan for 1,000 contacts at approximately $30/month, this plan will include CDP features along with email and SMS marketing tools. Here’s what you can expect:

• Data Integration: Access to tools for integrating data from various sources.
• Segmentation and Personalization: Ability to create personalized marketing campaigns based on detailed customer segments.
• Analytics and Insights: Use advanced analytics to understand customer behavior and improve marketing strategies.

Managing Costs

To effectively manage your CDP costs within Klaviyo:

• Monitor Contact List: Keep your contact list up-to-date and manage inactive contacts to stay within your plan limits.
• Utilize Features Fully: Make the most of the CDP features to enhance your marketing efforts and maximize ROI.
• Upgrade as Needed: Consider upgrading your plan as your business and contact list grow to ensure you have access to necessary features and support.

By understanding Klaviyo’s integrated pricing model for CDP features, you can plan and budget effectively, leveraging advanced customer data tools to drive personalized marketing and improve customer engagement.

Pricing of Klaviyo alternatives

Klaviyo competes in pricing strategy with other major email marketing and automation platforms like Mailchimp, HubSpot, and Constant Contact. Below is a comparison of Klaviyo’s pricing with some competitors:

1. Mailchimp Pricing

There are a lot of small and medium-sized businesses that use Mailchimp‘s easy-to-use interface and many useful features. Some of the things it does are email campaigns, automation, and analytics.

You can use up to 2,000 contacts with the Free plan. The Essentials plan starts at $11 a month and goes up based on how many contacts you have.

2. HubSpot Pricing

HubSpot is software that can be used for CRM, sales, and inbound marketing all at the same time. It has tools for lead management, email marketing, CRM, and more.

It’s perfect for businesses that want to do a lot of different marketing tasks at the same time. The Market Hub Starter package from HubSpot costs $45 a month. Plans that cost more have more advanced features.

3. Constant Contact Pricing

Email marketing with Constant Contact is easy and works well for small businesses and nonprofits. It comes with easy-to-use templates and automation tools that speed up and simplify the process.

For $20 a month, Constant Contact’s Email plan starts you off. For $45 a month, Email Plus starts you off with more features.

Which pricing is better for your business?

Klaviyo charges different amounts based on how many contacts you have and how many emails you send. Like, Klaviyo costs $20 a month if you have 500 contacts. The prices go up as your list of contacts grows.

Mailchimp has a free plan, but Klaviyo is better for e-commerce businesses that need to look at customer behavior in more depth. This is because Klaviyo focuses on advanced segmentation and integration.

For businesses that want an all-in-one solution, HubSpot is the better choice. It costs more, but it has more tools than just email marketing. People who want simple features and ease of use might like how Constant Contact is set up.

What’s Next?

Klaviyo’s pricing is designed to grow with your business, offering a cost-effective solution for those aiming to enhance customer engagement through data-driven strategies.

As your business evolves, Klaviyo adapts, making it a smart choice for ambitious e-commerce marketers.

By integrating Klaviyo with Channelwill‘s robust tools for customer retention and loyalty, you can unlock even greater potential.

This partnership simplifies your marketing operations while enriching customer insights, allowing for more personalized, impactful campaigns.

Together, Klaviyo and Channelwill help you maximize your marketing investment, driving sustainable growth and deeper customer connections.