How to Increase Customer Satisfaction with Shipping Notification

After hitting that “buy” button, customers are often on pins and needles, eagerly waiting for updates about their orders. Enter shipping notifications—the unsung heroes of the ecommerce world!

Did you know that a staggering 91% of consumers check tracking updates? At Channelwill, we’ve found that shipping notification open rates can exceed over 70%. All these show that customers crave these updates.

Shipping notifications are not just about keeping customers in the loop; they’re about crafting an enjoyable and stress-free shopping journey that builds brand loyalty and encourages repeat purchases.

What is A Shipping Notification?

Shipping notifications, also called delivery notifications or shipment notifications, are messages sent from merchants to customers to keep them informed about the status of their package delivery.

A shipping notification is your package’s personal shout-out, keeping your customers in the loop and adding a dash of excitement to the waiting game.

Here’s what you typically find in a shipping notification:

• Order Number: Your package’s unique identifier, like a secret code, ensures you’re tracking the right treasure.
• Tracking Number: This magical alphanumeric sequence lets you follow your package’s journey from the warehouse to your welcome mat.
• Real-Time Status: From “We’re on it” to the thrilling “Almost there—Out for Delivery,” and finally, “Hooray! Your package is delivered!” Each shipment status marks a key milestone, building anticipation and excitement for your buyers as their orders get closer to their doorstep.
• Shipping Carrier: The trusty courier is responsible for delivering your goodies, whether it’s by land, sea, or air.
• Tracking Link & Track Button: These handy tools can direct you to real-time updates, like having a GPS on your package’s adventure.
• Package Content: A tantalizing reminder of what’s en route, sparking anticipation for the unboxing moment.

Besides, you can add an extra sprinkle of charm with:

• Product Recommendations: Personalized suggestions to increase revenue and customer lifetime value.
• Coupon Code: A delightful surprise inviting customers to treat themselves to their next purchase

The Importance of Shipping Notifications

Shipping notifications offer loads of benefits for both customers and businesses.

Give Full Shipment Visibility

Many ecommerce merchants send shipping notifications. This is because shipping notifications mean ultra transparency, which can reduce “Where’s my order?” questions.

Moreover, with full shipment visibility, they also streamline business operations and enhance operational efficiency.

Reduce Customers’ Anxiety

Shipment notifications are like a live map for your order. They keep customers in the loop with real-time updates from the moment the shipment is created until it reaches its destination.

Improve Customer Experience

Shipping notifications are key to a stellar customer experience. They keep customers informed about their shipments, reducing anxiety and uncertainty. With real-time tracking and updates on delivery status, customers know exactly when to expect their packages, adding convenience to their shopping experience.

Plus, timely delivery notifications about any changes or delays help manage expectations and prevent frustration, enhancing the overall customer experience.

Build Long-Term Relationships with Customers

Shipment notifications offer timely and accurate updates, providing order details, real-time data, and delivery alerts.

This proactive communication builds trust and strengthens the relationship between you and your customers. They can also work wonders for your brand reputation.

All these mean wonderful opportunities to engage with customers at every delivery step, leading to future purchases and attracting more shoppers.

In short, shipping notifications are a win-win, enhancing customer experience while supporting efficient logistics operations.

Modes of Delivery Notifications

During peak season, there are too many orders for you to communicate timely. So, it’s quite significant to find the proper communication method.

Email

Mail, a great way to communicate with your customers, has been used for years. Most shipment notifications are sent via email.

During the delivery, you can send emails to provide customers with order updates, potential delays, and solutions ahead of time.

SMS

SMS is the most used communication tool, as 3.32 billion people own smartphones. It is fast and efficient in providing dynamic, real-time updates.

Instead of sending all shipping notifications via text messages, you can consider sending the final delivery notifications via SMS to reduce costs.

Mobile Applications

Once a package starts shipping, merchants can use the mobile application to push shipping notices and automate the estimated delivery date displayed. Delivery alert pop-ups increase the exposure of your information.

Common Types of Shipping Notifications

Businesses can send a variety of shipping notifications to customers, each with its own unique flair and purpose. By using these notifications, businesses can create a seamless and engaging post-purchase experience that keeps customers hooked.

Here are some of the most common types of shipping notifications that add a little zest to the process:

• Order Confirmation: The instant gratification message that confirms your purchase has been received and is being processed. Think of it as the “we’ve got your back” notification.
• Shipment Created: The thrill of knowing your order is in motion, with a shipping label hot off the press. It’s like the starting gun in the race to your doorstep.
• In Transit: The excitement builds as your package hits the road. This notification includes tracking details and an estimated delivery date, attracting your customers’ attention to the parcel’s journey.
• Out for Delivery: The anticipation peaks with this alert, letting you know your package is just a stone’s throw away. It’s like the drumroll before the grand reveal. Some carriers would include an accurate delivery date and delivery timeslot.
• Failed Attempt: A little suspense in the story—if the delivery attempt wasn’t successful, this notification provides the next steps for rescheduling or pickup. It’s the plot twist that keeps you on your toes.
• Delivered: The grand finale! This notification confirms your package has arrived and provides details on where it was left. Cue the applause as you unwrap your latest treasure.

By leveraging these dynamic shipping notifications, businesses can keep customers engaged and informed every step of the way, transforming the shipping process into an exciting journey.

Enhance Customer Satisfaction through Shipping Notifications

Shipping notifications are like your personal helpers, making the whole process smoother and more enjoyable for every customer. They give customers access to package updates anytime, anywhere, enhancing their overall experience.

Now, let’s dive into how you can boost customer satisfaction with these handy shipment notifications:

Timely and Accurate Updates

Shipment notifications are like friendly little nudges that keep your customers in the loop about their orders. They share all the details like tracking numbers, where the package is shipped, and when it’s expected to arrive.

Whether through emails, text messages, or mobile apps, these shipment updates ensure your customers don’t have to wonder where their package is at any time.

If you’re using a Shopify order tracking app, you can effortlessly send out automated shipment notifications in real time. It’s like having a smooth operator behind the scenes, ensuring everything runs without a hitch.

Personalized Communication

Customers love product recommendations that save them time. You can enable personalized product recommendations based on their previous purchases.

For example, if a customer buys a laptop, you can recommend accessories like a mouse or keyboard. Personalized communication improves cross-selling and customer satisfaction.

Proactive Problem Management

Shipping notifications help you manage potential issues proactively by checking in with customers after they receive their orders.

They improve process efficiency in case of delays, delivery attempt failures, and wrong addresses. Moreover, when returns are needed, they help reduce customers’ frustration and ensure a seamless experience.

Combining Multiple Channels

Whether it’s the off-season or peak season, you can choose various channels like email, SMS, or mobile apps to send notifications. The combined approach ensures maximum reach and timeliness for different customer groups.

Using Customer Feedback

Feedback is a goldmine for insights. Some brands cleverly use delivery notifications to gather customer thoughts, turning feedback into a lively exchange. This helps pinpoint areas for improvement and elevates the delivery experience to new heights.

Send Automated Shipping Notifications with ParcelPanel Order Tracking

Shipment notifications are the secret ingredient in many brands’ success recipes. Trusted by over 30K DTC brands, ParcelPanel spices things up by helping you send shipping notifications that not only inform but also enchant, boosting your customer service and loyalty.

ParcelPanel Order Tracking’s main features include:

• Automated tracking: Save time by providing real-time sync and timely tracking.
• Branded tracking page: Bring customers back by providing 3.7X lookups per order.
• Automated shipping notifications: Effectively engage with customers and inform them of the latest delivery progress.
• Pre-purchase EDD: Provide accurate delivery date estimates on the product pages so your customers know when to expect.
• Smart analytics: Get powerful insights into your shipping, shipment notifications, and upsell performance.
• Seamless integrations: Over 50 third-party apps are supported. Plus, you can integrate ParcelPanel Returns & Exchanges to send shipping notifications for the return process.

Getting customers to know about the latest shipment status enhances your brand visibility, improves the post-purchase experience, and drives more repeat sales. Use ParcelPanel to deliver shipment notifications and better manage customer expectations in case of delays to stay ahead!

Conclusion

Shipping notifications help elevate customer satisfaction and fine-tune logistics operations. They sprinkle real-time shipment updates, ease customer anxiety, and build lasting relationships.

By adopting shipment tracking apps like ParcelPanel, you can ensure timely communication and deliver top-notch post-purchase experiences that keep customers smiling.

Ready to revolutionize your shipping operations and delight your customers? Start using effective shipping notifications today and watch your business soar to new heights!