In the ever-changing landscape of e-commerce, Shopify Plus has been a popular platform that helps merchants generate higher revenue. Tobi Lütke, CEO of Shopify, once commented, “Shopify Plus is a powerful solution for businesses that are ready to scale.”

In this article, we are going to explore the trend of Shopify Plus stores in 2024 and analyze successful examples, in order to help you cope with complex challenges in expanding your online presence.

You’ll get a general impression of the latest trends among Shopify Plus websites, such as what social media platforms they prefer, how they carry out marketing campaigns, what they sell, and where are they situated.

Also, you will be exposed to many successful stores, where you can learn from their practices. In such a way, you can gain inspiration from both the overall trend and detailed examples, and in turn, boost your online presence.

Shopify Plus website trend 2024

Getting to know the market trend is essential for enhancing your Shopify Plus store. As of 2024, there are over 48k Shopify Plus stores, operating across over 170 countries. Let’s explore their trend from the following aspects.

Promote with multi Social media channels

How to leverage the power of social media to upgrade Shopify companies has become a heatedly discussed topic. Among all popular social media platforms, Instagram, Facebook, and LinkedIn stand out as the top 3, used by 75.3%, 66.4%, and 42.7% stores, respectively.

You can also take advantage of these platforms as sales and marketing channels for your store. Shopify Plus offers powerful tools for seamless integrations.

Focus on email marketing

Shopify Plus data shows that email marketing has a 4.29% conversion rate during promotions. This is three times higher than social media. It means email marketing is great for boosting sales and engagement. By sending personalized emails, you can keep customers interested and bring them back to buy again.

For you, this is a big opportunity. Focusing on email marketing can help grow your business. Personalized emails help you connect with customers, build loyalty, and get better results from promotions. In the end, this leads to more sales and success.

More clothing category stores

Shopify plus official Statistics show that the top 3 categories are clothing, beauty, and home. This inspires us that such products are popular among online shoppers. If you are setting up a new business or looking for a new field in addition to your current business, this can be useful information.

Most 12 valuable Shopify plus websites

After knowing the general trend of Shopify Plus stores, let’s see some outstanding examples and their secrets to success.

Stanley

Ranking first among all Shopify Plus stores, Stanley is one of the world’s fastest growing brands, standing out with its rich history and durable products. Starting in 1913, Stanley’s high-performance outdoor gear, and especially, thermoses, are the basis of its success.

What we can learn from Stanley is its commitment to product quality and targeted marketing campaigns. If you also run a store in outdoor devices and plan to boost sales growth, Stanley’s care for rugged materials and innovation in targeting girls in their twenties are something to look at.

Shopify plus apps & tech Stanley uses

• Email marketing: Klaviyo
• Affiliate marketing: Referral Candy
• Loyalty & Rewards: Yotpo
• Page builder: Shogun
• Livechat: Freshdesk
• Social media marketing: Facebook Pixel, Toktok Pixel
• Order tracking: Narvar

Fenty Beauty

Established by the music and fashion goddess Rihanna, Fenty Beauty is characterized by innovation in beauty products and a commitment to great inclusiveness and diversity. 

Fenty Beauty is an excellent example especially when you or your co-founder are a celebrity. Your fan base can be a powerful contributor if you run an online store.

Part of the secret to Fenty Beauty’s success lies in the fact that it is more than just makeup products but a way of expressing yourselves, keeping who you are, and striving to be a better you.

Phrozen 3D

Phrozen 3D stands at the forefront of 3D printing technology, mainly targeted at handicraft makers, hobbyists, and creators. Imagine that you can bring your creation and innovation to life by simply making an order at its website.

Professionalism must be one of the most important secrets to Phrozen 3D’s successful online presence. It combines cutting-edge 3D printing technology with a user-friendly online shopping environment.

Olaben 

Olaben serves as a trailblazer in the field of skincare products. The shining point is that it blends botanical extracts into its products, empowering customers to have healthy, glowing skin without effort.

If you also run an online enterprise in skincare, you can learn from Olaben’s commitment to natural ingredients and environmental sustainability. Such a practice contributes to high-performance products and upgraded branding.

Residence Supply

As a go-to option for home products, Residence Supply is an excellent example for Shopify Plus stores in the field of home essentials, including but not limited to kitchenware, bedding, and electronic appliances.

The core marketing of Residence Supply is transforming customers’ everyday living with products with high product quality and affordable prices. This is particularly valuable for those selling everyday products. You can learn from Residence Supply’s aesthetics and develop your own style.

Guido

Guido specializes in premium leather products. With professionalism and attention to detail, it offers high-quality bags, accessories, belts, shoes, and many other products made from leather.

The key secret of Guido’s success is that it combines fashion with practicability. It not only offers high-quality leather goods but also pays attention to aesthetics, making its series both functional and stylish.

Tymo Beauty

Tymo Beauty is a game changer in online stores selling beauty devices. Its main goal is to let customers have the same salon results at home. Therefore, this brand spares no effort to launch high-performance beauty tools, from straighteners to hair brushes.

Those in the field of next-generation styling devices can learn from Tymo Beauty, such as its core commitment to make styling experiences effortless and convenient.

Terra Store

With expertise in environmental-friendly products, Terra Store is an astonishing example among Shopify Plus stores targeted at eco-conscious customers.

Terra Stores is committed to sustainability by collaborating with creators and designers having the same ethos, launching products that blend ecological friendliness and actual practicability. If you also strive to make your Shopify store a part of the effort for a greener future, Terra Store is a perfect example.

The Simona

The Simona plays a leading role among Shopify Plus websites in the field of luxurious goods. Focusing on a testament to quality and attention to every detail, The Simona’s products come with high quality and professional craftsmanship.

Whether customers want to elevate their fashion style or upgrade their daily apparel, The Simona offers great support. If you also sell high-end products on Shopify, The Simona is a brand you can learn from.

ArtSabers

ArtSabers targets saber enthusiasts and collectors. With the signature lightsaber series, it does a great job in a niche market.

ArtSabers offers great customization, where you can design your weapon of choice with one-of-a-kind colors, sound effects, and so on. Such individualization, along with its attention to detail, contributes to its success among other saber stores on Shopify.

Balardi

Balardi is an amazing, successful example for those running leather goods Shopify Plus stores. With a special focus on expert craftsmanship and stylish designs, Balardi attracts fans of handmade products, fashionable accessories, and actual functionality.

If your business is targeted at the same group who appreciate professional handmade apparel and fashionable accessories, Balardi is a brand you can learn from.

Derm to Door

Just like the name, Derm to Door brings a dermatologist to customers’ doorstep. It revolutionizes the field of skincare by offering a wide range of products, from acne treatment to rejuvenating solutions.

Derm to Door is especially valuable for those in the healthcare department who want to elevate their presence by upgrading customer experience. You can explore how Derm to Door communicates with their potential customers and encourages order fulfillment.

Outro

Our journey to explore the magic world of Shopify Plus stores has come to a sudden end. We covered the general trends and specific examples in the world of e-commerce. Hope you can generate some inspiration for your own online presence.

One more thing before the official closing is that an experienced Shopify Plus expert can significantly increase your revenue by offering a comprehensive, tailored development plan.

Channelwill, with its professionalism and user-friendly services, stands out as a shining example. It offers a holistic solution, including but not limited to multi-channel customer support, loyalty building, and SEO optimization. If you aim to upgrade your Shopify Plus business, do not hesitate to give this comprehensive helper a try.