15 Successful Shopify Seo Tips to Boost Your Store in 2025

There are 5.6 million active Shopify stores on the internet. And only a fraction of these are visible to people.

Where does your Shopify store appear on SERPs (search engine results page) for relevant searches? If it’s ranked outside the top 30, no one will know about your great products.

Powerful Shopify SEO strategy can help you stand out from the crowd. You can get a better ranking on Google for product or brand pages. When you’re more visible and accessible to customers, your store will get more clicks and more sales! 

Do you want to rank to the first page on Google? We will cover all the basics SEO knowledges, suggest some pro tips for your brand, and help you get more visitors and conversions you deserve.

What is Shopify SEO?

Shopify SEO refers to the process of optimizing a Shopify store to improve its visibility and ranking on search engine results pages like Google.

The goal of Shopify SEO is to attract organic traffic from search engines by making the store more accessible, relevant, and user-friendly.

When a user enters a product query, the search engine scans millions of web pages, evaluate websites’ structure, keywords, and content. Then sorts and ranks the most relevant results. 

About 90% of users only explore the stores listed on the first page. If you’re ranked somewhere there, your Shopify store will get the more vistors. Here are 5 different types of Shopify SEO.

On-Page SEO

On-Page SEO is all about optimizing the content and elements on your web pages to rank better in search engines and provide a better experience for visitors.

This includes things like improving title tags, meta descriptions, URLs, and content with relevant keywords. The goal is to make it easier for both search engines and users to understand your page.

Off-Page SEO

Off-page SEO is more about making your store credible. It includes backlink building to improve website authority. Many webstes connect and collaborate with top websites for backlinking.

Other off-page SEO factors include social media engagement, online reviews, brand mentions, influencer partnerships, and guest blogging.

These efforts help increase your website’s authority, and relevance, improving rankings.

Technical SEO

Technical SEO is about making sure your website is easy for search engines to crawl and understand.

This includes improving site speed, ensuring it works well on mobile, using secure connections (HTTPS), fixing broken links, and submitting sitemaps. It’s all about making your site run smoothly and perform better in search results.

Multilingual SEO

Multilingual SEO helps you reach a global audience.

It includes translating content accurately, using hreflang tags to indicate language and regional variations, optimizing keywords for different languages, and ensuring the site is technically optimized for different regions (such as local domains or subdirectories).

Most search engines rank multilingual websites higher due to enhanced accessibility. 

Local SEO

Local SEO is to target audiences from specific locations, to optimizing a website in search results for location-specific queries. It involves optimizing Google My Business profiles, creating location-based content, and ensuring the website includes relevant local keywords.

You can use location-specific keywords like “shoe shops near Amsterdam” to attract nearby customers.

Is Shopify good for SEO?

The answer is absolutely yes. Shopify provides a clean site structure with automatic cataloguing. It enables search engines to crawl and index the store conveniently.

Google uses mobile-first indexing to rank websites, all Shopify stores have mobile-friendly interfaces.

For the technical SEO part. Shopify offers the best web hosting for improved speed. It uses structured data (schema markup) that makes your store easily readable for search engines. Shopify offer SSLcertification for secure browsing.

Sono Contour, a Shopify store selling cosmetic products, has jumped ranks within three months of effective store optimization. It has seen a 56% increase in organic traffic growth. So, why should you stay behind?

How to rank your Shopify to #1 with SEO?

About 91.5% of all traffic goes to stores listed on the first page of Google. You can rank your Shopify store to the first page on SERPs with a robust SEO strategy.

Here are the best SEO techniques that can help you rank higher. Let’s explore!

Identify Your Core Keywords – Attract Your Target Audience

SEO is incomplete without potential keywords. You must understand what your customers are searching to reach them. Once you set a target for specific keywords, you can optimize the content for search engines to present you to the searchers. 

1. Do keyword research

User intent is crucial for e-commerce sellers, because it helps you create targeted content and marketing strategies. Right user intent will meet your customers’ needs, it will drive more relevant traffic and conversions to your store.

You can get real insights into customer search intent with different tools.

For instance, Google Keyword Planner provides data on search volume and competition for different keywords. It also suggests high opportunity keywords to use. You can combine insights from the data and customer knowledge to select potential keywords.

When exploring keywords, competitor analysis is a key strategy. You must perform better than competitors to get the No.1 rank.

There are tools like Ahrefs that provide detailed competitor analysis. The idea is to find high-search volume keywords that your competitors have missed.

2. Choose the core business keywords

You should know that not all keywords are worth your time. There’s a difference between high opportunity and high search volume keywords. It’s the competition level.

Most high-volume keywords are already competitive. You need to aim for a mix of high-volume, low-competition keywords. 

The seasoned SEO experts don’t go for keyword selection in isolation. They target keywords that have high purchase intention.

The search terms to look for in keywords are “buy,” “discount,” or “best price.” Additionally, target long keywords for better search results.

Improve Site Structure & Speed – Enhance User Experience

Does your site take ages to load? If yes, it’s never going to rank 1st on search engines. The site speed and user experience are two critical factors for search engine optimization. Here’s how to optimize user experience: 

3. Optimize website structure

Search engines prefer websites with simple structures. Although Shopify uses a logical site structure in websites, it’s better to further optimize them with easy navigation.

You can follow the 3-clicks strategy. It means keeping all pages accessible within 3-clicks. Such sites tend to perform better on search engines. 

Store optimization also includes creating SEO-friendly breadcream. The URLs should be readable without alpha-numeric codes. You must integrate keywords in the URLs to enhance rankability.

Moreover, Shopify can create duplicate product pages and other pages due to paginated URLs. You should use canonical tags to get rid of any such issue.

4. Boost page speed

Page speed is all that matters for customer experience. If your site takes too long to load, the customer will be quick to leave. Around 47% of users expect a website to load in less than two seconds. Any delay is the loss of a potential customer.

You can boost product pages’ speed with some effective techniques. Image compression can make a huge difference in loading times. You can also minimize JavaScript to free up space and enable lazy loading for images. Moreover, hosting servers also impact speed, but Shopify hosts are already optimized for high speed. You can check for any discrepancies. 

5. Optimize structured data

Structured data (schema markup) is a way of organizing your website’s information so that search engines can easily understand it.

By using a specific format (like JSON-LD), you can mark up details like products, reviews, and events on your site. This helps search engines get a clearer picture of your content, allowing them to display richer results in search, such as star ratings, prices, and availability.

This makes it easier for users to find your products and can boost your website’s click-through rate and visibility.

6. Enhance mobile experience

Top search engines like Google use mobile-first indexing. If your website is not optimized for mobile phones, it won’t make it to the first rank.

Shopify stores are optimized for mobile phone device; you only need to select relevant responsive themes.

The mobile-friendly version should also work smoothly. Use Google PageSpeed Insights to analyze performance and identify any issues.

On-Page SEO – Convert More Visitors

You need to make your content presentable and readable for search engines.

Most people believe on-page SEO is about stuffing keywords in the content, but that’s not right. All the elements must be SEO-friendly, including title tags, content, and images.

7. Optimize titles & meta descriptions

Titles and meta descriptions mimic your storefront. You must make them presentable and engaging. Try to integrate keywords in the title tags and meta descriptions to increase readability for search engines. Follow SEO best practices to keep the page titles within 60 characters and the meta descriptions within 160 characters. Additionally, use action-driven language to drive traffic. 

8. Create high-quality content

Google and other search engines value high-quality content that is informative for users. It ranks blog posts that are comprehensively written (greater than 1500 words)  and answers common FAQs.

The text structure is important because you wouldn’t want readers to get bored, nor would Google want. The readability is tested from headings (H1, H2, H3), bullet points, images, and short paragraphs. You must incorporate these suggestions. 

9. Add images alt texts

Search engines don’t have eyes to see the pictures. They read the text as in file names and alt texts. You should provide a short description of images in the alt text and save image files with descriptive names like “black-running-shoes-nike.jpg.” When your images are optimized, you can also rank higher on Google image search rankings.

Start Content Marketing – Bring More Organic Visitors

SEO can’t be done in a vacuum. If you want to see quick results, combine SEO strategy with strong content marketing. The more your audience searches for you, the better your search engine ranking will be. 

10. Create high quality Blogs

Search engines love fresh content and rank such sites at top positions. You can start a weekly or daily blogging with industry-related content. You can target the right keywords to drive traffic with blogging. Go for how-to guides, product comparisons, and expert tips. They all are the need of the hour. 

11. Social media distribution

Use all channels to reach more audiences and drive traffic. It will surely convert to earn you some bucks. You can use social media platforms like Facebook, Instagram, and TikTok to post daily updates and engaging content. Try including links to your site; it will increase organic traffic. These small strategies enhance SEO and increase your brand value.

12. UGC marketing

User-generated content is a testament to your credibility for both consumers and search engines. About 60% of customers are influenced by user-generated content when making a purchase. It also helps in increasing conversion rates by 4.6%. Most search engines rank websites with user-generated page’s content higher. 

You should encourage customers to share their reviews. For instance, a 10% discount for a review works well. Shopify stores with more reviews tend to rank higher. You will get the money back from conversions for sure. Customer queries are also an effective form of user-generated content. 

Get More Backlinks – Enhance Your Website’s Authority

Backlink building is one of the most effective SEO strategies. Search engines judge website credibility from backlinks. You should aim to collaborate with high-domain authority websites. Here’s how to increase backlinks. 

13. Find high-quality backlink sources

• Backlink Building Communities
• Guest Blogging
• List Your Business on Directories
• Social Media Engagement 

12. Guest Blogging

Guest blogging is another effective way for link building. You can connect with relevant websites in similar niches. Write articles for them and get backlinks in exchange. This is an efficient way to get high-quality backlinks if you don’t have much to offer. 

15. Leverage social signals

You can leverage social media to increase engagement and attract customers. More online visibility on social media platforms increases exposure and readership. You can create valuable content with infographics, data-driven posts, and interactivity to get more engagement. Other websites may also use your site as a reference, and get you backlinks organically. 

5 most popular tools to boost SEO on Shopify 

SEO tools are a critical element of every optimization strategy. They help you get the competitive edge with actionable insights. You can always nudge different SEO aspects to see the traffic grow and rankings improve. Let’s explore the top 5 popular tools of all time. 

1. SEOAnt

SEOAnt is our show stealer; it’s the most comprehensive and effective SEO tool available. A user writes, “Amazing app! SEO Ant has transformed our Shopify store’s visibility. We’ve seen a noticeable increase in traffic and conversions. Highly recommended!” The tool conducts a site audit and provides a report with sites’ SEO performance and key issues. You can check the optimization level improving on a 100 scale in real time. 

The tool covers on-page and off-page SEO with seamless technical support. The cherry on top is AI automation to fix broken internal links, optimize meta tags, and generate structured data (schema markup). You can also create keyword or product-focused content in a flash. SEOAnt provides keyword suggestions, image optimization, backlink-building opportunities, and more. 

Professor Amos, a cleaning product store, uses SEOAnt to optimize their website. They have achieved 56%+ website traffic growth and five times more sales. The store is currently operating at 80%+ SEO site score. What are you waiting for? You can achieve even better results with SEOAnt for $29.99 a month.

2. TinySEO

If you’re new to the SEO game, you can start easy with Tiny SEO. The tool scans your site for SEO issues and offers suggestions to improve. You can do basic fixes like meta tags, image alt text, and keyword integration automatically.

TinySEO is a popular image optimizer. It can help significantly improve load times. You can integrate TinySEO with your Shopify website and get started right away. 

3. PageSpeed Insights

Google PageSpeedInsights is a must-have SEO tool for every Shopify store owner. It evaluates your product pages’ performance in terms of speed and user experience. Search engines like Google value sites that offer an enhanced user experience with minimum load times. It also provides exclusive Google analytics.

You can identify key speed issues like image compression, caching, and unnecessary scripts with PageSpeedInsights. The tool is free to use and offers actionable insights. 

4. Ahrefs

Ahrefs is a powerful SEO tool that comes with a whole lot of features. It is known for competitor analysis, which helps you get an edge over competitors. You can find high-ranking keywords, track Google search performance, and build strong backlinks with Ahrefs. 

If you want to follow an imitation strategy, Ahrefs is the best tool. You can analyze competitors, peek into their SEO techniques, and copy them. Ahrefs can be your Sherlock Holmes for $129 a month. 

5. Yoast SEO

Yoast SEO is an ideal tool for on-page search engine optimization. It allows you to meta descriptions, readability, and keyword usage. The tool helps make your web content better for both customers and search engines. 

Yoast SEO comes with a content analysis tool. It evaluates the blog content of your online store, like blog posts and product descriptions. You can optimize the content based on the suggestions. The tools integrate with Shopify stores and come at a $10 monthly price.

Conclusion

How do you see online success on Shopify? For most people, it would be sales and brand value. But today ecommerce sites can’t do better without search engine optimization. If you’ve been overlooking Shopify SEO, it’s time to divert the focus.

If done right, SEO brings the most fruitful search results in terms of organic website traffic and conversions. Apps like SEOAnt have made search engine optimization easy.

You can get a site audit, identify flaws, and more. It comes with AI automation to optimize content, fix technical issues, and more. SEOAnt can help you get the top ranks on SERPs and bring in more customers.