Do your competitors’ stores with low-quality products get higher rankings? It must be hard on you.
E-commerce isn’t a traditional market; you must be active and reachable to the customer. It’s a tough game of online visibility that drives sales.
When a customer searches for a product, he will choose the seller that appears first on the list. Who has got time to explore, right? You must be in front of them; if you’re not, the competitors are there. You need a robust Shopify SEO strategy to outrank them; otherwise, you’re ousted.
If you don’t know where to start, this blog covers everything on Shopify SEO. You will be introduced to the best Shopify SEO tools to get higher rank and attract more customers.
Why SEO tools are important for Shopify Stores?
When shopping online, your customers go through three stages before making a purchase. The stages include awareness, consideration, and decision. You can leverage Shopify SEO tools to tap the customer in each stage and drive sales.
Awareness Stage– Higher ranking to get more customers
When customers search for products on Google, will your store show up at the top? This is their first impression of your brand’s credibility.
Without SEO, your store may never be seen. Use SEO tools to add strong metadata, keywords, and structured data. It helps Google understand your content. It also shows prices and stock in search results. A clear sitemap makes sure Google finds your pages faster.
Consideration Stage– Fast Browsing improve user experience
Once customers land on your store, what happens next? If your site loads too slowly, they’ll leave before even seeing your products.
SEO-friendly image optimization makes your webpages load faster. AMP technology improves mobile speed and reduces bounce rates. A clear URL and good internal links help customers navigate. It helps them stay longer and increase the opportunities of a purchase.
Decision Stage– Speed up customers to purchase
When customers hesitate, does your page give them the confidence to buy?
Showcasing high-quality product descriptions, real customer reviews, and irresistible prices help win over hesitant customers.
We’re in the AI (Artificial Intelligence) era, which allows you to do wonders. Many Shopify SEO apps now intergrate with AI technology well. They can auto-generate engaging product descriptions and high-quality blog content. This helps customers make a purchase decision faster.
Keyword Research Tools
How do customers google your products? If you know it, you win them! Using the right keywords gets your store to potential customers.
CarMats.co.uk, a store for car accessories, went online for the first time in 2020. They targeted high-potential but low-difficulty keywords after extensive research. Within nine months, CarMats was at the top. This helped them achieve £9M in online sales—the true power of an effective SEO strategy!
Want to explore the best keyword research tools? Buckle up; we’ll also guide you on how to use them.
1. Ahrefs Keywords Research
Ahrefs is a show-stealer when it comes to keyword research. It provides in-depth metrics such as search volume, keyword difficulty, and click-through rates. You can find the ideal keywords that increase search visits and conversions.
What makes Ahrefs different? It has a vast index of over 10 billion keywords across 170 countries. You can get a holistic view of customers’ search behaviour.
You can use Keywords Explorer to find low-difficulty and high-volume keywords that your competitors are missing.
Use the keywords in product descriptions, blog posts, and meta titles. It will improve your search engine rankings and customer reachability.
Ahrefs Google extension will make things easy for you. You can install the free Ahrefs SEO Toolbar to view real-time traffic and ranking data in Google searches directly.
This plugin can help you understand the latest search trends and customer interests without log in to Ahrefs.
Ahrefs Lite Plan will cost you $129 /month, which includes access to Keywords Explorer and other essential Shopify SEO tools.
2. Semrush Keyword Research
How to win the SEO war? You must do better than your competitors. Semrush offers a Keyword Magic Tool that does the abracadabra trick.
Along with search volume and keyword difficulty metrics, it provides you with competitive density. It helps you to understand the competitors’ positions on specific terms.
A pet products website was nowhere to be seen on relevant Google searches. The SEMrush diagnosis showed that the keywords used were too difficult to get ranking.
So, what did they do?
Instead of targeting broad, high-difficulty keywords, they switched to easy but powerful long-tail keywords. And boom, their page’s monthly traffic jumped by over 7,000 visits!
Semrush offers a Pro Plan for $139.95 a month. It gives you access to keyword research, competitor analysis, site audits, and rank tracking. Why Semrush? It helps you peek into competitors and provides access to an extensive database of over 20 billion keywords.
3. Google Trends
Google Trends tells you what’s hot and what’s not. It offers insights into trending topics relevant to your products.
For instance, if your potential customers start searching for terms like “Christmas gifts” or “Christmas discounts,” you can highlight relevant products and tap into the demand.
To your awe, the tool is completely free.
You can also use Google Trends with SEOAnt for easy access. It makes things a lot easier for you.
SEOAnt allows you to use Google Trends on your store’s backend. You can monitor keyword trends with real-time data. It automatically identifies and tracks keyword rankings.
SEOAnt has a user-friendly interface; you can enter competitor domains for a side-by-side comparison of rankings and traffic.
The app also enables one-click optimization, allowing you to add targeted keywords to any page—be it product pages or blog posts—simplifying the SEO process!
Page optimization tools
Page optimization is crucial for providing customers with an excellent user experience.
More recently, Sono Contour, a beauty and fitness brand, improved loading time with page optimization. It saw an increase in organic traffic by 56% within the first month.
You can also give your customers a pleasant welcome by offering quick browsing and instant site loading.
4. SEOAnt: AI SEO &Image Optimizer
SEOAnt is a game-changer when it comes to page optimization. It uses AI to improve on-page SEO with 100% efficiency. You can use image compression and AMP (Accelerated Mobile Pages) features to speed up loading time.
Not just that, it also helps to auto-fix technical issues. SEOAnt makes page optimization easy for Shopify store owners.
How about getting a report card for your store?
SEOAnt dashboard rates your site’s optimization on a scale of 100. This tool can quickly identify potential issues and fix them with a one-click. It detects network speed issues and analyzes factors that may affect load times.
You can navigate to check the SEO status of each page on your store. It provides you with a score rating and a list of issues. SEOAnt can work on product titles, product descriptions, product keywords and image alt text for improvements.
This tool helps you troubleshoot technical issues in the store. If you’re a technical novice, it will be your support system.
SEOAnt conducts sitemap validation, detects broken links or missing image alt texts, it will use automatica detect most of the issues, and help you easily solve them in a few seconds.
Where other similar Shopify SEO tools are so expensive, SEOAnt comes at a very affordable price. It has all the page optimization features and more that you would find in an expensive tool.
You can get SEOAnt for just $29.99 a month!
5. Google PageSpeed Insight
Why is your store’s loading time not instant? Google PageSpeed Insight has the answer. It tests loading speed, interactivity, and visual stability. You will get comprehensive SEO reports with a performance score out of 100.
The report includes performance metrics like Core Web Vitals (a performance review based on real-world usage data), Largest Contentful Paint (how long it takes for the largest visible content element to load, Time to Interactive (time taken by the page to become fully interactive), and others.
The performance review is conducted for both mobile and desktop devices. It also help fix broken links.
How to use it? If your Shopify store has a high bounce rate (customers visiting the site and leaving without browsing), you can head onto Google PageSpeed Insight to find the cause. It can be slow server response times or something else.
6. Tapita: SEO Optimizer & Speed
What’s at stake when it comes to page optimization? A single-second delay in loading can reduce conversions by 7% (BigCommerce, 2025).
Tapita helps you optimize the user experience and improve your store’s SEO. It allows real-time performance monitoring with a user-friendly dashboard that tracks page speed, provides page-wise SEO status, and suggests optimizations.
Tapita automatically compresses images to improve loading time. It minifies CSS/JavaScript and lazy loads (delay content loading until needed) content to improve site speed. These techniques show immediate results.
The tool continuously runs in the background to optimize your store. You can easily achieve a 30% faster page speed.
Does your product page take ages to fully load? You can install Tapita and let it do wonders. The automatic image SEO compression feature and lazy loading will surely increase the speed. You can get Tapita for $50 a month.
7. SearchPie SEO & Speed Optimize
SearchPie is a cost-effective page optimization tool. It improves search engine rankings and user experience. You get a detailed SEO report on each section of your site. The overall site SEO score is always visible on the dashboard. The features include automated meta titles optimization, SEO image optimizer, backlinking repair, and more.
What’s special about SearchPie? It can generate bulk meta tags and alt tags. You can use AI to create SEO descriptions.
On the speed optimization front, SearchPie is integrated with AMP, Instant Page, and auto image compression. It identifies and troubleshoots speed issues. Install SearchPie, and you will see the difference in store rankings and speed.
SearchPie can be your SEO companion for $39 a month. It also provides on-spot consultation for all your SEO and page speed problems. You can hit the “contact us” button hanging on your SEO report to get connected with a representative (only if your price plan allows).
Content Writing Tools
No doubt, valuable content is your asset. If you hit the customer pain points and address them, you’re surely getting a sale.
A recent Hubspot study reveals that 74% of marketers have integrated AI content writing capabilities. It provides, on average, a 40% increase in organic traffic and a 30% boost in engagement.
AI tools are highly efficient at writing engaging content. They follow SEO best practices to help your content stand out. Get well-integrated keywords, optimized alt text, and more. They save you time and the cost of hiring writers.
8. SurferSEO
SurferSEO is an AI-driven content optimization tool. It can offer you valuable insights on keyword usage, content structure, and readability.
The tool analyzes top-ranking sites to gather insight. It shows an SEO content score on a 100 scale. You can integrate keywords with an “Auto Optimize” feature automatically.
The AI writing assistant is integrated into the tool. It suggests topics, heading structures, SEO templating, and word counts. You also get an idea of the appropriate image count based on the content. SurferSEO helps you make your content SEO-friendly. Redo the content based on SurferSEO suggestions to achieve a high ranking on search engines.
If your blog post is not getting the ranking it deserves, it may be due to a lack of proper keywords. Upload the content you’ve written, and the user-interactive interface will suggest effective terms to use. You can get this powerful tool for $59 monthly subscription. It comes in an all-included package.
If you have a powerful team of content freelancers, sometimes giving them direct access to your account can be tricky. If you install the SurferSEO Google Chrome extension, it integrates well with your Google Docs, ensuring better collaboration directly.
9. Semrush Content Writing Tool
SEMrush is a valuable digital marketing platform. It offers an efficient content-writing tool powered by AI. The tool helps enhance SEO, readability, and engagement of your content.
How do you use it? Copy the content to the dedicated platform. It has a user-friendly interface that allows real-time content adjustments.
The focus is on keyword optimization, tone consistency, originality, and readability. All the stats are visible to you and improve as you make the changes. The most promising feature is topic research, which provides trending ideas based on search intent. You no longer need to think hard about what to write.
Additionally, you can leverage the Content Template feature that provides you with an effective outline for the content. It comes after an in-depth analysis of top-ranking sites. You can make some adjustments and potentially outrank competitors.
SEMrush is moderately priced when compared to similar tools. It offers a range of features and all are valuable. You can purchase SEMrush for $139.95 a month!
10. ChatGPT
ChatGPT is something more than an Ai-writing tool, yet you can make good use of it for content optimization.
It’s like a genie that works on your commands. The best thing about ChatGPT is human-like written content. You can improve the language of your existing blogs, enhance product descriptions, or generate alt texts and keywords.
The tool can help you integrate keywords and sound natural. It is effective in maintaining a consistent tone and even gives you great content ideas. ChatGPT has the ability to understand and analyze trends. You can generate keywords or write exclusive product descriptions. Sounds powerful? If you give the right prompt, it can do wonders!
You can use ChatGPT-4.0 with a free plan. However, if you want more limits, the ChatGPT-4.0 comes at a mere cost of 20$ a month.
11. SEOAnt AI Writer
SEOAnt Ai Writer is the most powerful tool for transforming your content. It is powered by a sophisticated AI algorithm that constantly learns SEO best practices. The tool helps businesses improve search engine rankings organically.
SEOAnt Ai Writer has an interactive interface that shows your content score. You can conveniently switch between blog posts on your site. It has an AI automatic optimization feature that automatically fills product descriptions, meta titles, and meta tags. The tool analyzes top-ranking sites to generate SEO-friendly content.
The best thing about SEOAnt Ai Writer is multilingual compatibility. You can use it to optimize content in different languages. It helps increase your site authority and make it accessible to more customers across various regions. The more customers you reach, the more sales you achieve!
Do you find it hard to write blogs? Worry not; SEOAnt has a robust solution. It allows you to generate SEO-friendly blogs in no time.
You can write for a product or hit keywords. There’s a tone adjustment option—whether you want to sound professional, persuasive, or conversational. All you need to do is make some tweaks, and it’ll be ready to publish.
Backlink Building Tools
Backlink building is a robust SEO strategy. A backlink is basically when one website adds links to another website’s content.
Simply put, when a top blog about high quality jeans adds a link to your Shopify store in one of their blogs, that’s backlinking.It’s like a digital thumbs-up. When a reputable site links to yours, search engines see it as a sign that your content is valuable and trustworthy.
A recent study from Semrush highlights that over 50% of qualified sites without at least one backlink never reached the first page.
If your content is one of them, it’s time to change the cult.
12. SEOAnt backlink tool
SEOAnt has simplified backlink building. The teams at SEOAnt were quick to identify the need for a trusted external link exchange community. They went ahead using their massive customer base.
You can check out the backlink module—it has a list of websites ready to swap links, along with details like domain names, backlink counts, and site categories.
SEOAnt has a dedicated module for external links. It has a list of websites with categories like clothing, beauty, fitness, etc. and domain rating. You can strategically partner with high-domain authority sites in relevant categories. The information is readily available for exploring and partnering with potential sites.
How does it work? Once you install the SEOAnt app, you can apply to join the community. All you need is to allow the use of your site’s key information. It’s a two-way partnership program where other members of the community can also reach out for collaborations.
For instance, if you own a retail fashion store, you can connect with a lifestyle blog. Sounds fruitful? You will be able to drive organic and targeted audiences to your store. It means more sales and high domain authority. It also has integrated analytics to track the impact of backlinks on search rankings.
13. Semrush Backlink Gap Tool
Semrush Backlink Gap Tool is your Sherlock Holmes that spies on competitors. It provides insights into competitors’ backlink profiles with analytical graphs. The dashboard allows users to compare four competitor sites at once. You can identify potential sites that aren’t collaborating with your competitors and reach them.
Semrush Backlink Gap Tool helps you hunt opportunities to collaborate with high-domain authority sites. You can review competitor’s domain details, external link count, and industry category.
It saves you time by providing info on sites that competitors are already using. You can adopt targeted outreach to potential websites that may be open for collaboration.
Furthermore, you can connect with Semrush AI Copilot, a smart SEO feature, to get actionable insights on backlinks. It allows you to fix broken links. It reviews data and suggests effective strategies, especially potential sites to hunt.
You can get the Semrush Backlink Gap Tool for $139.95 a month!
Ranking tracking & optimization tools
What’s the best strategy to win a game? It’s to keep track of your moves. SEO is a tough game. Tracking your site rank is one of the SEO best practices that allow you to make quick tweaks and stay competent.
Rank tracking tools help you evaluate your site performance. You can identify optimization opportunities and refine SEO strategies. It’s all about staying ahead of competitors. Industry reports suggest websites that consistently monitor their rankings and adjust strategies see a 35% increase in organic traffic over time.
Do you want similar results? Here are the tools to achieve them:
14. Google Search Console
Google Search Console is a performance review tool for Google search engines. It provides information about search performance, indexing status, mobile usability, and security issues. All these factors are critical for search engine optimization.
You can check your website rank with GSC in no time. It allows you to explore performance reports having tracked clicks, impressions, CTR (click-through rate), and average position of website pages in search results. If your rank suddenly drops, GSC will help you find the culprit!
To your surprise, GSC is a free tool that is easily accessible. You can also integrate GSC with your SEOAnt app. It allows you to view traffic data directly in your Shopify store backend without needing to log into another website.
15. Google Analytics
Google Analytics is considered the most powerful tool for checking website performance. It provides in-depth insights into website traffic, user behaviour, and conversion rates. It shows detailed info on how customers interact with your website.
You can see live visitor activity with real-time monitoring. The GA dashboard provides you with customer insights like demographics, interests, and behaviours. You can also track how visitors arrive at your site. And analyze user journeys, bounce rates, and most-viewed pages.
Isn’t it exceptional? You can use GA to formulate SEO and marketing strategies. It allows you to have better insights into customers and offer them what they would like.
You can choose between Google Analytics 4 (GA4) and Google Analytics 360. The GA4 is free, whereas the GA360 has custom pricing.
16. Ahrefs Rank Tracker
Ahrefs rank tracker is an efficient tool. It provides insights into a website’s keyword ranking across different search engines. You can see what’s performing and what’s not.
The tool has a competitor rankings dashboard to help you formulate SEO strategies. You can use SERP (Search Engine Results Page) Analysis to see where you stand.
Do you want to make a difference in rankings? Use competitor analysis and identify potential keyword opportunities to rank better. The Ahrefs suite offers comprehensive tracking information to check improvements. Try, test, and achieve more!
You can get the Ahrefs complete suite for $129 /month only. It’s an investment that will translate to way more sales.
Conclusion
SEO is key to Shopify’s success. A comprehensive SEO tool simplifies tracking and optimization. You can use free tools to improve your site’s performance, fix errors, improve speed, and enhance user experience.
Invest in the right tools and strategies. Better SEO rankings mean more traffic and sales. Start optimizing today to grow your Shopify business!
