Yotpo Pricing Plans: Guide for Shopify Merchants [2024]

Yotpo is among the most powerful software merchants can leverage to reach their marketing goals. Like many other software solutions, it comes with various pricing plans to cater to businesses of different sizes and needs. To ensure you stay within budget while getting the best Yotpo pricing plan to reach your business goals, you’ll need to understand each plan and what it provides.

In this article, you’ll learn everything you need to understand Yotpo pricing plans, including their key features, integrations, additional charges, and discounts.

What is Yotpo?

Yotpo is an e-commerce marketing platform that specializes in helping merchants drive repeat sales with various retention solutions and strategies. The platform offers four different but connected solutions for winning and retaining customers. These solutions are Reviews and UGC, Loyalty and Referrals, SMS and Email, and Subscription management solutions.

Yotpo e-commerce is highly rated and popular as an effective tool for forging and nurturing high-converting customer relationships. Over 40,000 brands, most being online and offline retail stores, trust Yotpo’s solutions to grow their business.

Although great in the eyes of many, the platform has some drawbacks. So, let’s look at the pros and cons of Yotpo.

Yotpo Pros and Cons

Pros

• An easy-to-use and intuitive interface makes managing customer relationships convenient
• Extensive integration list featuring many popular eCommerce platforms, apps, and programs.
• A free plan is available for every software solution the platform provides.
• Automation and strategy recommendations to leverage best practices for marketing.

And reporting analytics to help make data-driven decisions.

Cons

• Yotpo pricing is not similar across solutions and can be a bit expensive for small business owners
• Fairly steep learning curve for first-time merchants.

Yotpo Pricing Plans: Our Detailed Reviews

Yotpo Pricing Plan Mechanism

Since Yotpo offers different apps for each marketing solution they provide, each app has its own Yotpo pricing plans. So, the question ‘How much does Yotpo cost?’ will mainly depend on the Yotpo app you want unless you’re considering getting the full suite of apps. The different plans allow merchants to analyze and choose the best plan for their store and budget.

Additionally, all Yotpo pricing plans are tiered based on average monthly order volume. Merchants have to consider their store’s number of orders per month when choosing a plan. Although this model may restrict the freedom to choose the model you want, it does help in ensuring that the plan you choose is best suited for your store. Yotpo also provides a calculating tool to help merchants find the best plan based on their average monthly order.

Now, let’s take an in-depth look at each Yotpo solution and their pricing plans.

Yotpo Reviews & UGC Solution

The reviews and UGC app is a powerful program for collecting, utilizing, and managing customer feedback.

Store owners can use the app to send automated review requests through email and SMS and import reviews from other platforms and brands. This way, you can easily grow your store’s credibility using social proof. Furthermore, you can complement this app with Yotpo’s loyalty app or any other loyalty program, such as Loloyal, to incentivize customers to leave valuable feedback.

The review solution also supports visual engagement using visual content. With Yotpo UGC, your customers can easily upload images, videos, and textual reviews on your site.

Reviews and UGC Pricing Plans

Yotpo Free Plan

• 50 monthly orders
• Automatic review requests
• Review moderation
• Beautiful on-site display
• Design emails from templates
• 24/7 chat support

Starter Plan – $15/month

• Up to 500 monthly orders
• Additional charges apply on exceeded orders
• Google rich snippets
• Google shopping ads
• Photo and video reviews
• Review sharing on Facebook shops 

Pro Plan – $169/month

• Pricing may change based on order volume
• Additional charges apply on exceeded orders
• Reviews of GST
• Product and shopper attributes
• Shoppable media galleries
• Seller ratings
• Robust insights and performance metrics
• 24/7 live chat and email support

Yotpo Premium Pricing Plan

• Custom pricing
• Everything in the Starter and Pro plan
• No order volume restriction
• Live moderation
• AI tools
• Smart segmentation and collection flows
• Help desk integrations
• Dedicated optimization strategist

Yotpo Loyalty & Rewards

This solution is designed to help merchants create personalized reward programs that attract new customers and retain existing ones. Loyalty programs are great because they incentivize spending on your store. They are also effective at encouraging customers to perform valuable actions such as referring your brand and products.

The app comes with tons of features that make creating loyalty and reward programs on your site easy. You can choose from various rewards campaigns to create a program that features a diverse range of rewards. With these programs, your customers can get rewards like free shipping, coupons, discounts, or even gifts for performing valuable actions like purchasing products, social following, and reviewing or referring your products.

Yotpo Loyalty and Rewards Pricing Plans

Yotpo Trial Free Plan  

• Available to stores with fewer than 100 monthly orders
• Reward sticky bar
• Referral program and referral email flows
• Fixed amount discounts
• Points for purchases and account creation
• Fraud prevention
• Shopify POS integration

Gold Plan – $199/month

• 500 monthly orders
• Everything in the free plan
• Additional charges apply on exceeded orders – $0.20 per order.
• Additional ways customers can earn points – social follows, reviews, page visits, birthdays, and anniversaries.
• Rewards page builder
• Points redemption at checkout
• Points expiration
• Customer and product exclusions
• Photo and video
• Klaviyo, ReCharge, ShoppingGives, and Webhooks integrations

Premium Plan

• Custom pricing
• Everything in Gold and free plans
• VIP tiers
• Points donation
• Reward for specific products and product collections
• Custom actions
• Free product and custom rewards
• Customer onboarding and customer success manager
• Smart segments and analytics 

Yotpo SMS & Email Marketing Solution

This solution enables merchants to build robust messaging campaigns and strategies that improve sales and customer engagement rates. Merchants can craft relevant and personalized messages automatically and leverage visual marketing features to make the messages more impactful. The various management tools like Audience and Campaign Managers make managing customer feedback, flows, and subscriber lists convenient.

You can use the management tools with AI to create customer segments and groups. Since these segments are based on customer purchasing behavior, they make engaging customers with targeted and personalized texts and emails easier. Furthermore, the solution comes with a waste management engine that provides smart spending recommendations so you can stick within your budget. This engine enables you to cut costs by reducing unnecessary emails and SMSs sent to unengaged subscribers, thus maintaining a lean and effective subscriber list.

Yotpo Email and SMS Pricing Plans

SMS: Starting at: $0.0072/SMS; Billed monthly. Spend commitment: Required. Rates exclusive of +Carrier Fees

Email: Free for 0-10 K of emails/month; Billed monthly. Spend commitment: Required. Charges are based on the total email send.

Yotpo Subscriptions Solution

This subscription management solution is designed to help merchants create effective subscriber journeys through expert strategies. These strategies enable you to attract and hook the right subscribers with better shopping experiences and exclusive rewards. You can create flexible subscription options featuring uninterrupted checkout processes, shipping frequencies, and discount rates.

Yotpo Subscriptions also lets you empower your customers with their customer portals. Giving your customer an easy-to-use portal to manage their subscriptions is a great way to show them that your brand cares about their shopping experience.

Yotpo Subscriptions Pricing Plans

Yotpo free plan

• Paid plans start on exceeding $500 in monthly subscription sales
• No monthly fees
• 1% per additional transaction

Pro plan

• Custom pricing
• Intuitive merchant tools
• Smart growth tools and integrations
• Automated and personalized communications
• Customer Portal
• Actionable analytics and dashboards
• Native Shopify checkout

Full Product Suite

The full product suite packages enable you to fully take advantage of all solutions in your Yotpo growth plan. Since the apps are all connected, the full suite ensures you have a general overview of all your marketing data. It also makes it easy to launch connected marketing campaigns to optimize customer experiences and engagement to the fullest.

The full product suite pricing plans include：

Pro Plan – starting @ $368/month

• Pricing changes based on the average monthly order
• SMS/email usage is charged separately
• Reviews & UGC pro plan
• Loyalty & Rewards pro plan
• SMS & Email
• Yotpo Subscriptions as an optional add–on

Premium Plan – starting @ $941/month

• Pricing changes based on the average monthly order
• SMS/email usage is charged separately
• Reviews & UGC premium plan
• Loyalty & Rewards premium plan
• SMS & Email
• Yotpo Subscriptions as an optional add–on

Enterprise Plan – custom pricing

• 10,000 plus monthly orders
• Reviews & UGC enterprise plan
• Loyalty & Rewards enterprise plan
• SMS & Email
• Yotpo Subscriptions as an optional add–on

Yotpo Product Bundles

Yotpo product bundles are a great alternative for merchants looking to utilize two or more solutions instead of the full suite. The bundles allow you to combine different apps into one Yotpo pricing plan. This way, you can pay for two or more programs under one plan and thus get a better deal than paying for each app’s Yotpo pricing plan.

For example, the premium plan of a bundle featuring Reviews & UGC and Loyalty & Rewards apps for a store with 500 monthly orders is $1,158 instead of $1,448 if you add each app’s price separately.

User Experience and Reviews

Here is a summary of some reviews from merchants who use Yotpo in their stores.

Positive

• “So easy to set up automation with Shopify. Each time a customer makes a purchase, they are automatically sent a review request.” Jo–Ann N.
• “I loved the ability to keep everything all in one place. It’s super user-friendly (although I’m still learning every day).” Jeanette H
• “I like that the platform notifies me of every review a customer posts or when there’s a negative review that requires my attention. I also love that there’s a feature for customers to select they didn’t receive their product”. Justin P.
• “I love that I can notify my customers when I’m going live through text. It’s also so easy to directly post reviews on a product with just a few clicks.” Lisa F

Negative

• “I’d love to see more free features like personalized email for reviews collected. ” Lisa F.
• “There is no ‘bare bones’ account option for budding stores. We are paying for many features we don’t use”. David C.
• “The platform has no multi-language capabilities, so non-English reviews are mistakenly flagged for profanity”. Samuel V.
• “Although there are many options to scroll through, they are pricy compared to other solutions I’ve used before.” Patrick G.

Yotpo Review: Customer Support

The platform offers various ways through which merchants can reach the customer support team. One of the quickest ways is through the live chat feature on the platform’s website. Yotpo live chat allows you to have one-on-one conversations with a member of the support team. If you have a question like “How much is Yotpo?”, simply type it in the live chat widget and you will get a response in a few.

Yotpo also uses a ticketing system where merchants can open a ticket and book a slot to get technical support. You can also leverage the community board to ask questions, submit ideas, and engage with other merchants.

Depending on your Yotpo pricing plan, you can also email support and a dedicated support manager for your store, who is always available to you. As to customer support, Channelwill is a great Yotpo alternative that helps to solve any problems you meet in the marketing process.

Yotpo Shopify Integration

One of Yotpo’s great benefits is its ability to integrate with many leading e-commerce apps and platforms. Yotpo can integrate with many popular Shopify apps like Klaviyo, Recharge, Privy, Pagefly, Gorgias, and Mailchimp. You can use these apps with your Yotpo solution to improve marketing campaigns. 

Integration with popular social media platforms like Facebook, Instagram, X, and LinkedIn is possible. These social integrations make it easy to reach customers wherever they are. Furthermore, integration with social apps enables merchants to set up UGC campaigns that bolster their social proof and credibility.

When it comes to multi-channel selling, Yotpo offers various integrations to help you improve sales. You can set up shops on Google, Facebook, Instagram, and Walmart to grow your reach and attract new customers to your store. Integration with other platforms, such as Treet, where your customers can sell their items, can go a long way in helping you improve engagement.

How to Set up Yotpo Shopify Integration

You can install Yotpo on your Shopify store by following the steps below;

1. Go to the Shopify app store;

2. Search for the Yotpo app you need;

3. Click on ‘Install App’;

4. Create a Yotpo account using a password;

Yotpo also uses an API key to integrate with other apps. You can find the API key in the ‘General Settings’ section in your Yotpo’s app main menu.