Industry: Home Goods & Retail
Platform: Shopify
Usage: Since September, 2023
Challenge: Expanding into Nordic markets required overcoming language barriers and scaling operations fast.
Solution: Langwill’s automated translation tool for efficient translations, complemented by manual adjustments for precision.
Results: Achieved a 30% increase in traffic and a 25% growth in revenue, successfully expanded across four Nordic markets, and streamlined translation workflows, enabling future European market entry.
Toalettsitsar: Simplifying Toilet Seat Shopping in the European Markets
Toalettsitsar.com was founded with a clear mission: to simplify the process of finding the perfect toilet seat. By selecting the most popular models and offering easy-to-understand buying guides, Toalettsitsar helps customers quickly identify the right fit for their specific toilets.
The brand’s innovative “Good-Better-Best” classification system further streamlines the decision-making process, making shopping effortless and efficient.
Operating in Sweden, Denmark, Norway, and Finland, with warehouses in Sweden and Denmark, Toalettsitsar is a trusted name in the Nordic retail market.
Challenge: Increased Translation Workload as Business Expanded
When Toalettsitsar initially planned to expand into the Nordic markets, they faced challenges setting up a multilingual store while maintaining efficiency and quality. With plans to test new markets, here were the challenges the team faced:
- A large volume of content required translation.
- Manual translation was time-consuming and resource-intensive.
- Rapid market testing demanded quick publication of new languages.
These obstacles made it clear that a reliable, efficient, and scalable translation tool was essential to their success.
Solution: Seamless Multilingual Setup with Langwill
Toalettsitsar chose Langwill based on strong recommendations from other store owners and the app’s flexible pricing plans. The team integrated Langwill into their Shopify Markets setup, using specific domains for each region. Although there was a slight learning curve at the beginning, Langwill’s professional contact ensured a smooth implementation process.
“Once we understood how the app works, everything became straightforward. Having the product manager, Lynn, as a contact made resolving any issues easy and efficient.”
—Kalle Norling, founder of Toalettsitsar
To improve SEO and user experience, Toalettsitsar focused on refining translations to ensure 100% accuracy, particularly for the Swedish market, where they were working with an SEO expert. The priority for the other translated markets was simply to get the translations up and running, with plans to implement similar improvements over time.
“I hadn’t used any other app, so I didn’t really compare them. But without Langwill, it would have been a daunting project for our team.”
—Kalle Norling, founder of Toalettsitsar
Impressive Results: Driving Traffic and Revenue Growth
Since launching its multilingual store with Langwill, Toalettsitsar has experienced significant growth:
- A 30% increase in website traffic.
- A 25% increase in revenue across all markets.
Future Plans: Scaling Across Europe with Langwill
Based on its success in the Nordic region, Toalettsitsar’s next goal is to expand into additional European markets.
To accomplish the goal, Toalettsitsar suggested improvements to Langwill’s functionality, including locating specific words and “mass editing” the translations to ensure the consistency of recurring product descriptions.
The Langwill team at Channelwill is poised to accommodate Toalettsitsar’s needs. What’s more, the Toalettsitsar team is confident they can replicate their success and continue growing with Langwill’s support.
